South Placer County Tourism Corporation

South Placer County Tourism Corporation maintains stable revenue and zero officer compensation, but experienced significant liability spikes in prior years.

EIN: 200356900 · Rocklin, CA · NTEE: S41 · Updated: 2026-03-28

$2.4MRevenue
$6.6MAssets
85/100Mission Score (Excellent)
S41

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South Placer County Tourism Corporation Financial Summary
MetricValue
Total Revenue$2.4M
Total Expenses$2.2M
Program Spending85%
CEO/Top Officer Pay$2
Net Assets$5.1M
Transparency Score85/100

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South Placer County Tourism Corporation Form 990, Revenue, CEO Pay, and IRS Filing Signals

South Placer County Tourism Corporation is surfaced here as a decision-ready nonprofit financial profile, not just a charity listing. The page consolidates IRS Form 990 revenue, expenses, assets, tax-exempt classification, executive compensation, mission score, red flags, and year-by-year filing history so donors, researchers, journalists, and grant teams can answer the common search questions around South Placer County Tourism Corporation in one place.

Form 990 Filing Summary

13 filing years are available, with latest revenue of $2.4M and expenses of $2.2M.

Revenue and Expenses

South Placer County Tourism Corporation reported $2.4M in revenue and $2.2M in expenses, a surplus of $183K.

Executive Compensation

Top officer compensation appears as $2 in the stored analysis, with context against revenue and expenses below.

Charity Score and Red Flags

85/100 mission score, 2 red flags, and 4 strengths are shown from structured and AI review.

Is South Placer County Tourism Corporation Legit?

Some Concerns

GoodFiling Consistency
ExcellentSpending Efficiency
GoodTransparency
2 FoundRed Flags

Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →

IRS 990 Data Cockpit

Where the Money Comes From and Where It Goes

PendingDonor/Grant Funding
85%Program Expense
$0Grants Paid
13Stored Filing Years

Revenue Source Mix

Revenue-source line items are not available on the stored filing yet. Future ingestion now preserves contribution, program-revenue, and investment-income fields when ProPublica provides them.

Expense Deployment

South Placer County Tourism Corporation Expense Deployment
Program services$1.9M (85%)

Across stored filings, South Placer County Tourism Corporation shows contribution history pending. Next enrichment targets: revenue-source fields, IRS BMF classification.

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South Placer County Tourism Corporation Donor Decision Matrix
Decision LensSignalWhat to Inspect Next
LegitimacySome ConcernsGood filing record; 2 red flags identified
Mission spend85% to programsExcellent
Financial durabilityGrade A13 stored filing years
Peer contextCompare with Butte County Fire Safe CouncilCalifornia and Community Improvement context

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South Placer County Tourism Corporation directs 85% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.

About South Placer County Tourism Corporation

South Placer County Tourism Corporation (EIN: 200356900) is a nonprofit organization based in Rocklin, CA, classified under NTEE code S41. The organization reported total revenue of $2.4M and total assets of $6.6M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of South Placer County Tourism Corporation's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.

Organization Overview

22Years Operating
Mid-SizeSize Classification
13Years of Filings
MixedRevenue Trajectory

South Placer County Tourism Corporation is a mid-size nonprofit that has been operating for 22 years, with 13 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 10.2%.

Key Financial Metrics (2023)

From the most recent IRS 990 filing on record:

Total Revenue$2.4M
Total Expenses$2.2M
Surplus / Deficit+$183K
Total Assets$5.4M
Total Liabilities$375K
Net Assets$5.1M
Operating Margin7.6%
Debt-to-Asset Ratio6.9%
Months of Reserves29.4 months

Financial Health Grade: A

In 2023, South Placer County Tourism Corporation reported a surplus of $183K with revenue exceeding expenses, holds 29.4 months of operating reserves (strong position), has a debt-to-asset ratio of 6.9% (very low leverage).

Financial Trends

Over 13 years of filings (2011–2023), South Placer County Tourism Corporation's revenue has grown at a compound annual growth rate (CAGR) of 10.2%.

YearRevenue ChangeExpense ChangeAsset Change
2023+2.5%+24.1%+11.4%
2022+2.1%-10.3%+63.8%
2021-38.9%-71.6%+14.4%
2020-63.9%-32.5%-62.1%
2019+211.7%+408.6%+3.4%

IRS Tax-Exempt Classification

IRS Classification Codes3000
IRS Ruling Date2004

Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.

AI Transparency Report

South Placer County Tourism Corporation demonstrates a generally stable financial position with consistent revenue streams over the past several years, averaging around $2-4 million annually, though there was a significant spike in 2019 to over $10 million. The organization has consistently reported 0% officer compensation, which is a strong indicator of transparency and a focus on mission-related spending rather than executive enrichment. However, a notable concern is the fluctuating and sometimes extremely high liabilities, particularly from 2019-2021, reaching over $30 million, which significantly exceeded assets in those periods. While assets have recovered to $6.6 million in the latest period, the historical liability spikes warrant further investigation into their nature and resolution. The organization's spending efficiency appears reasonable, with expenses generally lower than revenue in most recent years, leading to asset growth. For instance, in 2023, expenses were $2,221,722 against revenues of $2,404,313, indicating a surplus. The consistent reporting of no officer compensation enhances its transparency profile. However, without a detailed breakdown of program, administrative, and fundraising expenses in the provided data, a precise assessment of spending efficiency across these categories is limited. The NTEE code S41 (Tourism, Conventions) suggests that much of its spending would inherently be program-related to promote tourism. Overall, the organization exhibits good financial health in terms of revenue generation and asset accumulation in recent periods, coupled with excellent transparency regarding executive compensation. The primary area for deeper scrutiny would be the historical periods of very high liabilities and how those were managed and resolved, as well as a more granular breakdown of expenses to fully understand its operational efficiency.

Mission Effectiveness Score

NonprofitSpending's AI analysis rates South Placer County Tourism Corporation with a Mission Score of 85 out of 100 (Excellent). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.

Spending Breakdown

  • admin: 10%
  • programs: 85%
  • fundraising: 5%

According to IRS 990 filings, South Placer County Tourism Corporation allocates its expenses as follows: admin: 10%, programs: 85%, fundraising: 5%. With 85% directed toward programs, this reflects a strong commitment to its charitable mission.

Key Financial Metrics (2023)

From the most recent IRS 990 filing on record:

$2.4MTotal Revenue
$2.2MTotal Expenses
$5.4MTotal Assets
$375KTotal Liabilities
$5.1MNet Assets
  • The organization reported a surplus of $183K, with revenue exceeding expenses.
  • Debt-to-asset ratio: 6.9%.

Executive Compensation Analysis

The organization consistently reports 0% officer compensation across all available filing periods, indicating that no salaries or benefits are paid to its officers, which is highly commendable for a nonprofit of its size with annual revenues exceeding $2 million.

Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.

Red Flags

The following concerns were identified during AI analysis of South Placer County Tourism Corporation's IRS 990 filings:

  • Significant and unexplained spikes in liabilities (e.g., $36.1M in 2019, $35.1M in 2020, $33.8M in 2021) that far exceeded assets during those periods.
  • Lack of detailed expense breakdown (program, admin, fundraising) in the summary data, making it difficult to fully assess spending efficiency.

Strengths

The following positive indicators were identified for South Placer County Tourism Corporation:

  • Consistent reporting of 0% officer compensation, indicating strong financial transparency and a focus on mission.
  • Stable and consistent revenue generation, averaging $2-4 million annually in most recent years.
  • Positive net assets and surpluses in recent years (e.g., 2023 revenue $2.4M vs. expenses $2.2M), leading to asset growth.
  • Significant asset growth from $1.3M in 2014 to $6.6M in 2023, demonstrating financial accumulation.

Frequently Asked Questions about South Placer County Tourism Corporation

Is South Placer County Tourism Corporation a legitimate charity?

South Placer County Tourism Corporation (EIN: 200356900) is a registered tax-exempt nonprofit based in California. Our AI analysis gives it a Mission Score of 85/100. It has 13 years of IRS 990 filings on record. Total revenue: $2.4M. 2 red flags identified. 4 strengths noted. Financial health grade: A.

How does South Placer County Tourism Corporation spend its money?

South Placer County Tourism Corporation directs 85% of its spending to programs and services. Fundraising costs 5%. This exceeds the 65% industry benchmark.

Are donations to South Placer County Tourism Corporation tax-deductible?

South Placer County Tourism Corporation is registered as a tax-exempt nonprofit (EIN: 200356900). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.

How much does the South Placer County Tourism Corporation CEO make?

South Placer County Tourism Corporation's highest-compensated officer earns $2 annually. The organization reported $2.4M in total revenue. Executive compensation data is disclosed in IRS 990 filings.

What percentage of South Placer County Tourism Corporation's spending goes to programs?

South Placer County Tourism Corporation directs 85% to programs, 5% to fundraising. This exceeds the 65% industry benchmark for efficient nonprofits.

How does South Placer County Tourism Corporation compare to similar nonprofits?

With a transparency score of 85/100 (Excellent), South Placer County Tourism Corporation is above average for NTEE category S41 nonprofits. The score reflects financial transparency, program spending efficiency, and governance quality based on IRS 990 data.

Where is South Placer County Tourism Corporation located?

South Placer County Tourism Corporation is headquartered in Rocklin, California and files with the IRS under EIN 200356900. It is classified under NTEE code S41.

How many years of IRS 990 filings does South Placer County Tourism Corporation have?

South Placer County Tourism Corporation has 13 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $2.4M in total revenue.

What caused the significant spikes in liabilities, reaching over $30 million, between 2019 and 2021?

The provided data does not specify the nature of these liabilities. Further investigation into the full IRS 990 forms for those years would be necessary to understand the cause, such as large grants payable, debt, or other obligations.

How does the organization manage its cash flow given the historical fluctuations in liabilities?

While recent filings show a healthier balance sheet, the historical liability spikes suggest periods of significant financial obligations. Understanding the organization's cash management strategies during those times would be crucial.

What is the detailed breakdown of program, administrative, and fundraising expenses?

The provided summary data does not offer this level of detail. A review of the full IRS 990 forms, specifically Part IX, would be required to ascertain these percentages accurately.

What specific tourism promotion activities does the organization undertake with its program spending?

As a tourism corporation, its program spending would likely involve marketing, event promotion, and destination development. The full 990 would provide more details on these activities.

Filing History

IRS 990 filing history for South Placer County Tourism Corporation showing financial trends over 13 years of public records:

Over 13 years of IRS 990 filings (2011–2023), South Placer County Tourism Corporation's revenue has grown by 222.1%, moving from $746K to $2.4M. Total assets increased by 311% over the same period, from $1.3M to $5.4M. Total functional expenses rose by 223.6%, from $687K to $2.2M. In its most recent filing year (2023), South Placer County Tourism Corporation reported a surplus of $183K, with revenue exceeding expenses. The organization holds $375K in liabilities against $5.4M in assets (debt-to-asset ratio: 6.9%), resulting in net assets of $5.1M.

YearRevenueExpensesAssetsLiabilitiesOfficer Comp. %PDF
2023 $2.4M $2.2M $5.4M $375K
2022 $2.3M $1.8M $4.9M $1.9M View 990
2021 $2.3M $2.0M $3.0M $33.9M View 990
2020 $3.8M $7.0M $2.6M $35.1M
2019 $10.4M $10.4M $6.9M $36.1M View 990
2018 $3.3M $2.0M $6.7M $423K View 990
2017 $4.1M $2.2M $5.4M $494K View 990
2016 $2.7M $2.0M $3.4M $425K View 990
2015 $2.5M $992K $2.5M $14K View 990
2014 $1.0M $936K $1.4M $397K View 990
2013 $802K $829K $1.3M $403K View 990
2012 $743K $713K $1.3M $428K View 990
2011 $746K $687K $1.3M $440K View 990

Year-by-Year Financial Summary

  • 2023: Revenue of $2.4M, expenses of $2.2M, and assets of $5.4M (revenue +2.5% year-over-year).
  • 2022: Revenue of $2.3M, expenses of $1.8M, and assets of $4.9M (revenue +2.1% year-over-year).
  • 2021: Revenue of $2.3M, expenses of $2.0M, and assets of $3.0M (revenue -38.9% year-over-year).
  • 2020: Revenue of $3.8M, expenses of $7.0M, and assets of $2.6M (revenue -63.9% year-over-year).
  • 2019: Revenue of $10.4M, expenses of $10.4M, and assets of $6.9M (revenue +211.7% year-over-year).
  • 2018: Revenue of $3.3M, expenses of $2.0M, and assets of $6.7M (revenue -17.9% year-over-year).
  • 2017: Revenue of $4.1M, expenses of $2.2M, and assets of $5.4M (revenue +49.9% year-over-year).
  • 2016: Revenue of $2.7M, expenses of $2.0M, and assets of $3.4M (revenue +8.4% year-over-year).
  • 2015: Revenue of $2.5M, expenses of $992K, and assets of $2.5M (revenue +149.0% year-over-year).
  • 2014: Revenue of $1.0M, expenses of $936K, and assets of $1.4M (revenue +25.6% year-over-year).
  • 2013: Revenue of $802K, expenses of $829K, and assets of $1.3M (revenue +7.9% year-over-year).
  • 2012: Revenue of $743K, expenses of $713K, and assets of $1.3M (revenue -0.5% year-over-year).
  • 2011: Revenue of $746K, expenses of $687K, and assets of $1.3M.

View Individual Filing Years

Explore detailed financial data from each IRS 990 filing year for South Placer County Tourism Corporation:

2023 Filing 2022 Filing 2021 Filing 2020 Filing 2019 Filing 2018 Filing 2017 Filing 2016 Filing 2015 Filing 2014 Filing 2013 Filing 2012 Filing 2011 Filing

Data Sources and Methodology

This transparency report for South Placer County Tourism Corporation is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.

IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.

Disclaimer

AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.

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