South Placer County Tourism Corporation
South Placer County Tourism Corporation maintains stable revenue and zero officer compensation, but experienced significant liability spikes in prior years.
EIN: 200356900 · Rocklin, CA · NTEE: S41 · Updated: 2026-03-28
Source Check Matrix
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Identity resolved verified
South Placer County Tourism Corporation is mapped to EIN 200356900.
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13 stored filing years available.
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13 stored filing years available.
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85% program spend, health grade A
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| Metric | Value |
|---|---|
| Total Revenue | $2.4M |
| Total Expenses | $2.2M |
| Program Spending | 85% |
| CEO/Top Officer Pay | $2 |
| Net Assets | $5.1M |
| Transparency Score | 85/100 |
Search Intent Cockpit
South Placer County Tourism Corporation Form 990, Revenue, CEO Pay, and IRS Filing Signals
South Placer County Tourism Corporation is surfaced here as a decision-ready nonprofit financial profile, not just a charity listing. The page consolidates IRS Form 990 revenue, expenses, assets, tax-exempt classification, executive compensation, mission score, red flags, and year-by-year filing history so donors, researchers, journalists, and grant teams can answer the common search questions around South Placer County Tourism Corporation in one place.
Form 990 Filing Summary
13 filing years are available, with latest revenue of $2.4M and expenses of $2.2M.
Revenue and Expenses
South Placer County Tourism Corporation reported $2.4M in revenue and $2.2M in expenses, a surplus of $183K.
Executive Compensation
Top officer compensation appears as $2 in the stored analysis, with context against revenue and expenses below.
Charity Score and Red Flags
85/100 mission score, 2 red flags, and 4 strengths are shown from structured and AI review.
Is South Placer County Tourism Corporation Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
IRS 990 Data Cockpit
Where the Money Comes From and Where It Goes
Revenue Source Mix
Revenue-source line items are not available on the stored filing yet. Future ingestion now preserves contribution, program-revenue, and investment-income fields when ProPublica provides them.
Expense Deployment
| Program services | $1.9M (85%) |
Across stored filings, South Placer County Tourism Corporation shows contribution history pending. Next enrichment targets: revenue-source fields, IRS BMF classification.
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| Decision Lens | Signal | What to Inspect Next |
|---|---|---|
| Legitimacy | Some Concerns | Good filing record; 2 red flags identified |
| Mission spend | 85% to programs | Excellent |
| Financial durability | Grade A | 13 stored filing years |
| Peer context | Compare with Butte County Fire Safe Council | California and Community Improvement context |
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Rocklin, CA nonprofitsCommunity Improvement in California
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South Placer County Tourism Corporation directs 85% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.
About South Placer County Tourism Corporation
South Placer County Tourism Corporation (EIN: 200356900) is a nonprofit organization based in Rocklin, CA, classified under NTEE code S41. The organization reported total revenue of $2.4M and total assets of $6.6M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of South Placer County Tourism Corporation's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
Organization Overview
South Placer County Tourism Corporation is a mid-size nonprofit that has been operating for 22 years, with 13 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 10.2%.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
| Total Revenue | $2.4M |
| Total Expenses | $2.2M |
| Surplus / Deficit | +$183K |
| Total Assets | $5.4M |
| Total Liabilities | $375K |
| Net Assets | $5.1M |
| Operating Margin | 7.6% |
| Debt-to-Asset Ratio | 6.9% |
| Months of Reserves | 29.4 months |
Financial Health Grade: A
In 2023, South Placer County Tourism Corporation reported a surplus of $183K with revenue exceeding expenses, holds 29.4 months of operating reserves (strong position), has a debt-to-asset ratio of 6.9% (very low leverage).
Financial Trends
Over 13 years of filings (2011–2023), South Placer County Tourism Corporation's revenue has grown at a compound annual growth rate (CAGR) of 10.2%.
| Year | Revenue Change | Expense Change | Asset Change |
|---|---|---|---|
| 2023 | +2.5% | +24.1% | +11.4% |
| 2022 | +2.1% | -10.3% | +63.8% |
| 2021 | -38.9% | -71.6% | +14.4% |
| 2020 | -63.9% | -32.5% | -62.1% |
| 2019 | +211.7% | +408.6% | +3.4% |
IRS Tax-Exempt Classification
| IRS Classification Codes | 3000 |
| IRS Ruling Date | 2004 |
Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates South Placer County Tourism Corporation with a Mission Score of 85 out of 100 (Excellent). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 10%
- programs: 85%
- fundraising: 5%
According to IRS 990 filings, South Placer County Tourism Corporation allocates its expenses as follows: admin: 10%, programs: 85%, fundraising: 5%. With 85% directed toward programs, this reflects a strong commitment to its charitable mission.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
- The organization reported a surplus of $183K, with revenue exceeding expenses.
- Debt-to-asset ratio: 6.9%.
Executive Compensation Analysis
The organization consistently reports 0% officer compensation across all available filing periods, indicating that no salaries or benefits are paid to its officers, which is highly commendable for a nonprofit of its size with annual revenues exceeding $2 million.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of South Placer County Tourism Corporation's IRS 990 filings:
- Significant and unexplained spikes in liabilities (e.g., $36.1M in 2019, $35.1M in 2020, $33.8M in 2021) that far exceeded assets during those periods.
- Lack of detailed expense breakdown (program, admin, fundraising) in the summary data, making it difficult to fully assess spending efficiency.
Strengths
The following positive indicators were identified for South Placer County Tourism Corporation:
- Consistent reporting of 0% officer compensation, indicating strong financial transparency and a focus on mission.
- Stable and consistent revenue generation, averaging $2-4 million annually in most recent years.
- Positive net assets and surpluses in recent years (e.g., 2023 revenue $2.4M vs. expenses $2.2M), leading to asset growth.
- Significant asset growth from $1.3M in 2014 to $6.6M in 2023, demonstrating financial accumulation.
Frequently Asked Questions about South Placer County Tourism Corporation
Is South Placer County Tourism Corporation a legitimate charity?
South Placer County Tourism Corporation (EIN: 200356900) is a registered tax-exempt nonprofit based in California. Our AI analysis gives it a Mission Score of 85/100. It has 13 years of IRS 990 filings on record. Total revenue: $2.4M. 2 red flags identified. 4 strengths noted. Financial health grade: A.
How does South Placer County Tourism Corporation spend its money?
South Placer County Tourism Corporation directs 85% of its spending to programs and services. Fundraising costs 5%. This exceeds the 65% industry benchmark.
Are donations to South Placer County Tourism Corporation tax-deductible?
South Placer County Tourism Corporation is registered as a tax-exempt nonprofit (EIN: 200356900). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
How much does the South Placer County Tourism Corporation CEO make?
South Placer County Tourism Corporation's highest-compensated officer earns $2 annually. The organization reported $2.4M in total revenue. Executive compensation data is disclosed in IRS 990 filings.
What percentage of South Placer County Tourism Corporation's spending goes to programs?
South Placer County Tourism Corporation directs 85% to programs, 5% to fundraising. This exceeds the 65% industry benchmark for efficient nonprofits.
How does South Placer County Tourism Corporation compare to similar nonprofits?
With a transparency score of 85/100 (Excellent), South Placer County Tourism Corporation is above average for NTEE category S41 nonprofits. The score reflects financial transparency, program spending efficiency, and governance quality based on IRS 990 data.
Where is South Placer County Tourism Corporation located?
South Placer County Tourism Corporation is headquartered in Rocklin, California and files with the IRS under EIN 200356900. It is classified under NTEE code S41.
How many years of IRS 990 filings does South Placer County Tourism Corporation have?
South Placer County Tourism Corporation has 13 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $2.4M in total revenue.
What caused the significant spikes in liabilities, reaching over $30 million, between 2019 and 2021?
The provided data does not specify the nature of these liabilities. Further investigation into the full IRS 990 forms for those years would be necessary to understand the cause, such as large grants payable, debt, or other obligations.
How does the organization manage its cash flow given the historical fluctuations in liabilities?
While recent filings show a healthier balance sheet, the historical liability spikes suggest periods of significant financial obligations. Understanding the organization's cash management strategies during those times would be crucial.
What is the detailed breakdown of program, administrative, and fundraising expenses?
The provided summary data does not offer this level of detail. A review of the full IRS 990 forms, specifically Part IX, would be required to ascertain these percentages accurately.
What specific tourism promotion activities does the organization undertake with its program spending?
As a tourism corporation, its program spending would likely involve marketing, event promotion, and destination development. The full 990 would provide more details on these activities.
Filing History
IRS 990 filing history for South Placer County Tourism Corporation showing financial trends over 13 years of public records:
Over 13 years of IRS 990 filings (2011–2023), South Placer County Tourism Corporation's revenue has grown by 222.1%, moving from $746K to $2.4M. Total assets increased by 311% over the same period, from $1.3M to $5.4M. Total functional expenses rose by 223.6%, from $687K to $2.2M. In its most recent filing year (2023), South Placer County Tourism Corporation reported a surplus of $183K, with revenue exceeding expenses. The organization holds $375K in liabilities against $5.4M in assets (debt-to-asset ratio: 6.9%), resulting in net assets of $5.1M.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. % | |
|---|---|---|---|---|---|---|
| 2023 | $2.4M | $2.2M | $5.4M | $375K | — | — |
| 2022 | $2.3M | $1.8M | $4.9M | $1.9M | — | View 990 |
| 2021 | $2.3M | $2.0M | $3.0M | $33.9M | — | View 990 |
| 2020 | $3.8M | $7.0M | $2.6M | $35.1M | — | — |
| 2019 | $10.4M | $10.4M | $6.9M | $36.1M | — | View 990 |
| 2018 | $3.3M | $2.0M | $6.7M | $423K | — | View 990 |
| 2017 | $4.1M | $2.2M | $5.4M | $494K | — | View 990 |
| 2016 | $2.7M | $2.0M | $3.4M | $425K | — | View 990 |
| 2015 | $2.5M | $992K | $2.5M | $14K | — | View 990 |
| 2014 | $1.0M | $936K | $1.4M | $397K | — | View 990 |
| 2013 | $802K | $829K | $1.3M | $403K | — | View 990 |
| 2012 | $743K | $713K | $1.3M | $428K | — | View 990 |
| 2011 | $746K | $687K | $1.3M | $440K | — | View 990 |
Year-by-Year Financial Summary
- 2023: Revenue of $2.4M, expenses of $2.2M, and assets of $5.4M (revenue +2.5% year-over-year).
- 2022: Revenue of $2.3M, expenses of $1.8M, and assets of $4.9M (revenue +2.1% year-over-year).
- 2021: Revenue of $2.3M, expenses of $2.0M, and assets of $3.0M (revenue -38.9% year-over-year).
- 2020: Revenue of $3.8M, expenses of $7.0M, and assets of $2.6M (revenue -63.9% year-over-year).
- 2019: Revenue of $10.4M, expenses of $10.4M, and assets of $6.9M (revenue +211.7% year-over-year).
- 2018: Revenue of $3.3M, expenses of $2.0M, and assets of $6.7M (revenue -17.9% year-over-year).
- 2017: Revenue of $4.1M, expenses of $2.2M, and assets of $5.4M (revenue +49.9% year-over-year).
- 2016: Revenue of $2.7M, expenses of $2.0M, and assets of $3.4M (revenue +8.4% year-over-year).
- 2015: Revenue of $2.5M, expenses of $992K, and assets of $2.5M (revenue +149.0% year-over-year).
- 2014: Revenue of $1.0M, expenses of $936K, and assets of $1.4M (revenue +25.6% year-over-year).
- 2013: Revenue of $802K, expenses of $829K, and assets of $1.3M (revenue +7.9% year-over-year).
- 2012: Revenue of $743K, expenses of $713K, and assets of $1.3M (revenue -0.5% year-over-year).
- 2011: Revenue of $746K, expenses of $687K, and assets of $1.3M.
View Individual Filing Years
Explore detailed financial data from each IRS 990 filing year for South Placer County Tourism Corporation:
Data Sources and Methodology
This transparency report for South Placer County Tourism Corporation is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.