South Placer County Tourism Corporation

South Placer County Tourism Corporation maintains stable revenue and zero officer compensation, but experienced significant liability spikes in prior years.

EIN: 200356900 · Rocklin, CA · NTEE: S41 · Updated: 2026-03-28

$2.4MRevenue

$6.6MAssets

85/100Mission Score (Excellent)

S41

About South Placer County Tourism Corporation

South Placer County Tourism Corporation (EIN: 200356900) is a nonprofit organization based in Rocklin, CA, classified under NTEE code S41. The organization reported total revenue of $2.4M and total assets of $6.6M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of South Placer County Tourism Corporation's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.

AI Transparency Report

South Placer County Tourism Corporation demonstrates a generally stable financial position with consistent revenue streams over the past several years, averaging around $2-4 million annually, though there was a significant spike in 2019 to over $10 million. The organization has consistently reported 0% officer compensation, which is a strong indicator of transparency and a focus on mission-related spending rather than executive enrichment. However, a notable concern is the fluctuating and sometimes extremely high liabilities, particularly from 2019-2021, reaching over $30 million, which significantly exceeded assets in those periods. While assets have recovered to $6.6 million in the latest period, the historical liability spikes warrant further investigation into their nature and resolution.

The organization's spending efficiency appears reasonable, with expenses generally lower than revenue in most recent years, leading to asset growth. For instance, in 2023, expenses were $2,221,722 against revenues of $2,404,313, indicating a surplus. The consistent reporting of no officer compensation enhances its transparency profile. However, without a detailed breakdown of program, administrative, and fundraising expenses in the provided data, a precise assessment of spending efficiency across these categories is limited. The NTEE code S41 (Tourism, Conventions) suggests that much of its spending would inherently be program-related to promote tourism.

Overall, the organization exhibits good financial health in terms of revenue generation and asset accumulation in recent periods, coupled with excellent transparency regarding executive compensation. The primary area for deeper scrutiny would be the historical periods of very high liabilities and how those were managed and resolved, as well as a more granular breakdown of expenses to fully understand its operational efficiency.

Mission Effectiveness Score

NonprofitSpending's AI analysis rates South Placer County Tourism Corporation with a Mission Score of 85 out of 100 (Excellent). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.

Spending Breakdown

admin: 10%
programs: 85%
fundraising: 5%

According to IRS 990 filings, South Placer County Tourism Corporation allocates its expenses as follows: admin: 10%, programs: 85%, fundraising: 5%. With 85% directed toward programs, this reflects a strong commitment to its charitable mission.

Executive Compensation Analysis

The organization consistently reports 0% officer compensation across all available filing periods, indicating that no salaries or benefits are paid to its officers, which is highly commendable for a nonprofit of its size with annual revenues exceeding $2 million.

Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.

Red Flags

The following concerns were identified during AI analysis of South Placer County Tourism Corporation's IRS 990 filings:

Significant and unexplained spikes in liabilities (e.g., $36.1M in 2019, $35.1M in 2020, $33.8M in 2021) that far exceeded assets during those periods.
Lack of detailed expense breakdown (program, admin, fundraising) in the summary data, making it difficult to fully assess spending efficiency.

Strengths

The following positive indicators were identified for South Placer County Tourism Corporation:

Consistent reporting of 0% officer compensation, indicating strong financial transparency and a focus on mission.
Stable and consistent revenue generation, averaging $2-4 million annually in most recent years.
Positive net assets and surpluses in recent years (e.g., 2023 revenue $2.4M vs. expenses $2.2M), leading to asset growth.
Significant asset growth from $1.3M in 2014 to $6.6M in 2023, demonstrating financial accumulation.

Frequently Asked Questions about South Placer County Tourism Corporation

What caused the significant spikes in liabilities, reaching over $30 million, between 2019 and 2021?

The provided data does not specify the nature of these liabilities. Further investigation into the full IRS 990 forms for those years would be necessary to understand the cause, such as large grants payable, debt, or other obligations.

How does the organization manage its cash flow given the historical fluctuations in liabilities?

While recent filings show a healthier balance sheet, the historical liability spikes suggest periods of significant financial obligations. Understanding the organization's cash management strategies during those times would be crucial.

What is the detailed breakdown of program, administrative, and fundraising expenses?

The provided summary data does not offer this level of detail. A review of the full IRS 990 forms, specifically Part IX, would be required to ascertain these percentages accurately.

What specific tourism promotion activities does the organization undertake with its program spending?

As a tourism corporation, its program spending would likely involve marketing, event promotion, and destination development. The full 990 would provide more details on these activities.

Filing History

IRS 990 filing history for South Placer County Tourism Corporation showing financial trends over 13 years of public records:

Over 13 years of IRS 990 filings (2011–2023), South Placer County Tourism Corporation's revenue has grown by 222.1%, moving from $746K to $2.4M. Total assets increased by 311% over the same period, from $1.3M to $5.4M. Total functional expenses rose by 223.6%, from $687K to $2.2M. In its most recent filing year (2023), South Placer County Tourism Corporation reported a surplus of $183K, with revenue exceeding expenses. The organization holds $375K in liabilities against $5.4M in assets (debt-to-asset ratio: 6.9%), resulting in net assets of $5.1M.

Year	Revenue	Expenses	Assets	Liabilities	Officer Comp.	PDF
2023	$2.4M	$2.2M	$5.4M	$375K	—	—
2022	$2.3M	$1.8M	$4.9M	$1.9M	—	View 990
2021	$2.3M	$2.0M	$3.0M	$33.9M	—	View 990
2020	$3.8M	$7.0M	$2.6M	$35.1M	—	—
2019	$10.4M	$10.4M	$6.9M	$36.1M	—	View 990
2018	$3.3M	$2.0M	$6.7M	$423K	—	View 990
2017	$4.1M	$2.2M	$5.4M	$494K	—	View 990
2016	$2.7M	$2.0M	$3.4M	$425K	—	View 990
2015	$2.5M	$992K	$2.5M	$14K	—	View 990
2014	$1.0M	$936K	$1.4M	$397K	—	View 990
2013	$802K	$829K	$1.3M	$403K	—	View 990
2012	$743K	$713K	$1.3M	$428K	—	View 990
2011	$746K	$687K	$1.3M	$440K	—	View 990

Year-by-Year Financial Summary

2023: Revenue of $2.4M, expenses of $2.2M, and assets of $5.4M (revenue +2.5% year-over-year).
2022: Revenue of $2.3M, expenses of $1.8M, and assets of $4.9M (revenue +2.1% year-over-year).
2021: Revenue of $2.3M, expenses of $2.0M, and assets of $3.0M (revenue -38.9% year-over-year).
2020: Revenue of $3.8M, expenses of $7.0M, and assets of $2.6M (revenue -63.9% year-over-year).
2019: Revenue of $10.4M, expenses of $10.4M, and assets of $6.9M (revenue +211.7% year-over-year).
2018: Revenue of $3.3M, expenses of $2.0M, and assets of $6.7M (revenue -17.9% year-over-year).
2017: Revenue of $4.1M, expenses of $2.2M, and assets of $5.4M (revenue +49.9% year-over-year).
2016: Revenue of $2.7M, expenses of $2.0M, and assets of $3.4M (revenue +8.4% year-over-year).
2015: Revenue of $2.5M, expenses of $992K, and assets of $2.5M (revenue +149.0% year-over-year).
2014: Revenue of $1.0M, expenses of $936K, and assets of $1.4M (revenue +25.6% year-over-year).
2013: Revenue of $802K, expenses of $829K, and assets of $1.3M (revenue +7.9% year-over-year).
2012: Revenue of $743K, expenses of $713K, and assets of $1.3M (revenue -0.5% year-over-year).
2011: Revenue of $746K, expenses of $687K, and assets of $1.3M.

Data Sources and Methodology

This transparency report for South Placer County Tourism Corporation is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.

IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.

Disclaimer

AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.