Advertising Council Inc
Advertising Council Inc. shows fluctuating revenues and expenses, with no reported officer compensation.
EIN: 130417693 · New York, NY · Updated: 2026-03-28
| Metric | Value |
|---|---|
| Total Revenue | $80.7M |
| Total Expenses | $65.6M |
| Program Spending | 80% |
| CEO/Top Officer Pay | $50 |
| Net Assets | $66.8M |
| Transparency Score | 75/100 |
Is Advertising Council Inc Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
Advertising Council Inc directs 80% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.
About Advertising Council Inc
Advertising Council Inc (EIN: 130417693) is a nonprofit organization based in New York, NY. The organization reported total revenue of $80.7M and total assets of $106.1M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Advertising Council Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
Organization Overview
Advertising Council Inc is a major nonprofit that has been operating for 78 years, with 13 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 4.9%.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
| Total Revenue | $71.8M |
| Total Expenses | $65.6M |
| Surplus / Deficit | +$6.2M |
| Total Assets | $92.6M |
| Total Liabilities | $25.8M |
| Net Assets | $66.8M |
| Operating Margin | 8.7% |
| Debt-to-Asset Ratio | 27.9% |
| Months of Reserves | 16.9 months |
Financial Health Grade: A
In 2023, Advertising Council Inc reported a surplus of $6.2M with revenue exceeding expenses, holds 16.9 months of operating reserves (strong position), has a debt-to-asset ratio of 27.9% (moderate leverage).
Financial Trends
Over 13 years of filings (2011–2023), Advertising Council Inc's revenue has grown at a compound annual growth rate (CAGR) of 4.9%.
| Year | Revenue Change | Expense Change | Asset Change |
|---|---|---|---|
| 2023 | +8.1% | -21.6% | +19.9% |
| 2022 | -43.3% | +5.4% | -28.8% |
| 2021 | +132.1% | +73.8% | +86.4% |
| 2020 | -1.4% | -11.1% | +21.6% |
| 2019 | +1.2% | +11.4% | -3.3% |
IRS Tax-Exempt Classification
| IRS Classification Codes | 2000 |
| IRS Ruling Date | 1948 |
Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates Advertising Council Inc with a Mission Score of 75 out of 100 (Good). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 10%
- programs: 80%
- fundraising: 10%
According to IRS 990 filings, Advertising Council Inc allocates its expenses as follows: admin: 10%, programs: 80%, fundraising: 10%. With 80% directed toward programs, this reflects a strong commitment to its charitable mission.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
- The organization reported a surplus of $6.2M, with revenue exceeding expenses.
- Debt-to-asset ratio: 27.9%.
Executive Compensation Analysis
The consistent reporting of 0% for officer compensation across all available filings is highly unusual for an organization with annual revenues often exceeding $50 million and assets over $90 million, suggesting that executive compensation may be reported under different categories or that the organization's top leadership is uncompensated, which would be an exceptional practice.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of Advertising Council Inc's IRS 990 filings:
- Consistent 0% officer compensation reported, which is unusual for an organization of this size and warrants further clarification.
- Significant year-over-year fluctuations in revenue and expenses, indicating potential instability or project-based funding cycles.
Strengths
The following positive indicators were identified for Advertising Council Inc:
- Long-term growth in assets, from $38.4M in 2014 to $92.6M in 2023, indicating financial stability and reserve building.
- Generally positive net income in most years, with the exception of 2022, demonstrating effective financial management.
- Strong revenue generation, with the latest reported revenue at $80,711,302.
Frequently Asked Questions about Advertising Council Inc
Is Advertising Council Inc a legitimate charity?
Advertising Council Inc (EIN: 130417693) is a registered tax-exempt nonprofit based in New York. Our AI analysis gives it a Mission Score of 75/100. It has 13 years of IRS 990 filings on record. Total revenue: $80.7M. 2 red flags identified. 3 strengths noted. Financial health grade: A.
How does Advertising Council Inc spend its money?
Advertising Council Inc directs 80% of its spending to programs and services. Fundraising costs 10%. This exceeds the 65% industry benchmark.
Are donations to Advertising Council Inc tax-deductible?
Advertising Council Inc is registered as a tax-exempt nonprofit (EIN: 130417693). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
How much does the Advertising Council Inc CEO make?
Advertising Council Inc's highest-compensated officer earns $50 annually. The organization reported $80.7M in total revenue. Executive compensation data is disclosed in IRS 990 filings.
What percentage of Advertising Council Inc's spending goes to programs?
Advertising Council Inc directs 80% to programs, 10% to fundraising. This exceeds the 65% industry benchmark for efficient nonprofits.
Where is Advertising Council Inc located?
Advertising Council Inc is headquartered in New York, New York and files with the IRS under EIN 130417693.
How many years of IRS 990 filings does Advertising Council Inc have?
Advertising Council Inc has 13 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $80.7M in total revenue.
Is Advertising Council Inc. a good charity?
Based on the available data, the organization appears to be financially stable with growing assets, and it consistently reports 0% officer compensation, which could be a positive indicator of resource allocation. However, without detailed breakdowns of program, administrative, and fundraising expenses, a full assessment of its efficiency and 'goodness' is limited.
Why is officer compensation consistently reported as 0%?
The consistent reporting of 0% for officer compensation across all filings is highly unusual for an organization of this scale. It could mean that executive compensation is included in other expense categories, or that the top officers are genuinely uncompensated, which would be a significant and rare practice. Further investigation into their detailed financial statements would be needed to clarify this.
How does the organization manage its financial fluctuations?
The organization has experienced significant revenue and expense fluctuations, such as a large surplus in 2021 ($117M revenue vs. $79M expenses) and a deficit in 2022 ($66M revenue vs. $83M expenses). Its growing asset base, reaching $92,630,672 in 2023, suggests it maintains reserves that likely help absorb these variations and ensure operational continuity.
Filing History
IRS 990 filing history for Advertising Council Inc showing financial trends over 13 years of public records:
Over 13 years of IRS 990 filings (2011–2023), Advertising Council Inc's revenue has grown by 77.3%, moving from $40.5M to $71.8M. Total assets increased by 190.9% over the same period, from $31.8M to $92.6M. Total functional expenses rose by 75.6%, from $37.4M to $65.6M. In its most recent filing year (2023), Advertising Council Inc reported a surplus of $6.2M, with revenue exceeding expenses. The organization holds $25.8M in liabilities against $92.6M in assets (debt-to-asset ratio: 27.9%), resulting in net assets of $66.8M.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. % | |
|---|---|---|---|---|---|---|
| 2023 | $71.8M | $65.6M | $92.6M | $25.8M | — | — |
| 2022 | $66.4M | $83.7M | $77.2M | $17.6M | — | View 990 |
| 2021 | $117.1M | $79.4M | $108.4M | $27.9M | — | — |
| 2020 | $50.5M | $45.7M | $58.2M | $18.7M | — | — |
| 2019 | $51.2M | $51.4M | $47.8M | $13.0M | — | View 990 |
| 2018 | $50.6M | $46.1M | $49.5M | $14.7M | — | View 990 |
| 2017 | $49.3M | $46.1M | $45.4M | $14.5M | — | View 990 |
| 2016 | $50.3M | $48.0M | $42.2M | $15.0M | — | View 990 |
| 2015 | $44.8M | $42.9M | $40.7M | $15.6M | — | View 990 |
| 2014 | $44.6M | $42.5M | $38.4M | $13.8M | — | View 990 |
| 2013 | $42.0M | $40.7M | $36.3M | $14.6M | — | View 990 |
| 2012 | $40.0M | $38.0M | $33.0M | $13.2M | — | View 990 |
| 2011 | $40.5M | $37.4M | $31.8M | $13.3M | — | View 990 |
Year-by-Year Financial Summary
- 2023: Revenue of $71.8M, expenses of $65.6M, and assets of $92.6M (revenue +8.1% year-over-year).
- 2022: Revenue of $66.4M, expenses of $83.7M, and assets of $77.2M (revenue -43.3% year-over-year).
- 2021: Revenue of $117.1M, expenses of $79.4M, and assets of $108.4M (revenue +132.1% year-over-year).
- 2020: Revenue of $50.5M, expenses of $45.7M, and assets of $58.2M (revenue -1.4% year-over-year).
- 2019: Revenue of $51.2M, expenses of $51.4M, and assets of $47.8M (revenue +1.2% year-over-year).
- 2018: Revenue of $50.6M, expenses of $46.1M, and assets of $49.5M (revenue +2.7% year-over-year).
- 2017: Revenue of $49.3M, expenses of $46.1M, and assets of $45.4M (revenue -2.1% year-over-year).
- 2016: Revenue of $50.3M, expenses of $48.0M, and assets of $42.2M (revenue +12.3% year-over-year).
- 2015: Revenue of $44.8M, expenses of $42.9M, and assets of $40.7M (revenue +0.5% year-over-year).
- 2014: Revenue of $44.6M, expenses of $42.5M, and assets of $38.4M (revenue +6.1% year-over-year).
- 2013: Revenue of $42.0M, expenses of $40.7M, and assets of $36.3M (revenue +5.0% year-over-year).
- 2012: Revenue of $40.0M, expenses of $38.0M, and assets of $33.0M (revenue -1.2% year-over-year).
- 2011: Revenue of $40.5M, expenses of $37.4M, and assets of $31.8M.
View Individual Filing Years
Explore detailed financial data from each IRS 990 filing year for Advertising Council Inc:
Data Sources and Methodology
This transparency report for Advertising Council Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.