Advertising Research Foundation Inc
Advertising Research Foundation Inc. shows consistent revenue growth and positive net income over five years.
EIN: 130417765 · New York, NY · Updated: 2026-03-28
| Metric | Value |
|---|---|
| Total Revenue | $12.3M |
| Total Expenses | $10.8M |
| Program Spending | 80% |
| Net Assets | $3.8M |
| Transparency Score | 85/100 |
Is Advertising Research Foundation Inc Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
Advertising Research Foundation Inc directs 80% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.
About Advertising Research Foundation Inc
Advertising Research Foundation Inc (EIN: 130417765) is a nonprofit organization based in New York, NY. The organization reported total revenue of $12.3M and total assets of $8.8M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Advertising Research Foundation Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
Organization Overview
Advertising Research Foundation Inc is a large nonprofit that has been operating for 83 years, with 13 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 1.8%.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
| Total Revenue | $11.2M |
| Total Expenses | $10.8M |
| Surplus / Deficit | +$361K |
| Total Assets | $9.1M |
| Total Liabilities | $5.2M |
| Net Assets | $3.8M |
| Operating Margin | 3.2% |
| Debt-to-Asset Ratio | 57.8% |
| Months of Reserves | 10.1 months |
Financial Health Grade: A
In 2023, Advertising Research Foundation Inc reported a surplus of $361K with revenue exceeding expenses, holds 10.1 months of operating reserves (strong position), has a debt-to-asset ratio of 57.8% (high leverage).
Financial Trends
Over 13 years of filings (2011–2023), Advertising Research Foundation Inc's revenue has grown at a compound annual growth rate (CAGR) of 1.8%.
| Year | Revenue Change | Expense Change | Asset Change |
|---|---|---|---|
| 2023 | +10.5% | +11.5% | +0.9% |
| 2022 | +17.3% | +18.9% | +26.8% |
| 2021 | +20.7% | +18.2% | +47.8% |
| 2020 | -7.8% | -11.7% | +12.7% |
| 2019 | +2.5% | -1.1% | +0.9% |
IRS Tax-Exempt Classification
| IRS Classification Codes | 1000 |
| IRS Ruling Date | 1943 |
Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates Advertising Research Foundation Inc with a Mission Score of 85 out of 100 (Excellent). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 10%
- programs: 80%
- fundraising: 10%
According to IRS 990 filings, Advertising Research Foundation Inc allocates its expenses as follows: admin: 10%, programs: 80%, fundraising: 10%. With 80% directed toward programs, this reflects a strong commitment to its charitable mission.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
- The organization reported a surplus of $361K, with revenue exceeding expenses.
- Debt-to-asset ratio: 57.8%.
Executive Compensation Analysis
The reported 0% officer compensation across all available filing periods is highly unusual for an organization of this size and revenue, suggesting that executive compensation may be reported under different categories or that officers are uncompensated volunteers. This lack of reported compensation for officers warrants further investigation for complete transparency.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of Advertising Research Foundation Inc's IRS 990 filings:
- Unusually low (0%) reported officer compensation, which may obscure actual executive remuneration.
Strengths
The following positive indicators were identified for Advertising Research Foundation Inc:
- Consistent revenue growth, increasing from $7,143,778 in 2020 to $11,181,010 in 2023.
- Consistent positive net income, with revenues exceeding expenses in most recent periods.
- Significant growth in assets, from $4,794,102 in 2020 to $9,066,561 in 2023, indicating financial health.
- Strong financial management demonstrated by consistent surpluses.
Frequently Asked Questions about Advertising Research Foundation Inc
Is Advertising Research Foundation Inc a legitimate charity?
Advertising Research Foundation Inc (EIN: 130417765) is a registered tax-exempt nonprofit based in New York. Our AI analysis gives it a Mission Score of 85/100. It has 13 years of IRS 990 filings on record. Total revenue: $12.3M. 1 red flag identified. 4 strengths noted. Financial health grade: A.
How does Advertising Research Foundation Inc spend its money?
Advertising Research Foundation Inc directs 80% of its spending to programs and services. Fundraising costs 10%. This exceeds the 65% industry benchmark.
Are donations to Advertising Research Foundation Inc tax-deductible?
Advertising Research Foundation Inc is registered as a tax-exempt nonprofit (EIN: 130417765). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
What percentage of Advertising Research Foundation Inc's spending goes to programs?
Advertising Research Foundation Inc directs 80% to programs, 10% to fundraising. This exceeds the 65% industry benchmark for efficient nonprofits.
Where is Advertising Research Foundation Inc located?
Advertising Research Foundation Inc is headquartered in New York, New York and files with the IRS under EIN 130417765.
How many years of IRS 990 filings does Advertising Research Foundation Inc have?
Advertising Research Foundation Inc has 13 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $12.3M in total revenue.
How are the officers of the Advertising Research Foundation Inc. compensated if 0% is reported?
The IRS 990 data consistently reports 0% officer compensation. This could mean officers are volunteers, compensated through a related entity, or their compensation is categorized differently within the expenses. Further review of the full 990 forms would be necessary to understand the complete compensation structure for leadership.
What is the specific breakdown of program spending for the Advertising Research Foundation Inc.?
The provided summary data does not offer a detailed breakdown of program spending. To understand the specific allocation of funds to various programs, a deeper analysis of the full IRS 990 forms, particularly Part III (Statement of Program Service Accomplishments) and Part IX (Statement of Functional Expenses), would be required.
Is the Advertising Research Foundation Inc. financially stable?
Yes, the organization appears financially stable. It has consistently generated more revenue than expenses, leading to surpluses in recent years (e.g., $11,181,010 revenue vs. $10,820,401 expenses in 2023) and has shown consistent growth in assets from $4,794,102 in 2020 to $9,066,561 in 2023.
Filing History
IRS 990 filing history for Advertising Research Foundation Inc showing financial trends over 13 years of public records:
Over 13 years of IRS 990 filings (2011–2023), Advertising Research Foundation Inc's revenue has grown by 24.5%, moving from $9.0M to $11.2M. Total assets increased by 8.7% over the same period, from $8.3M to $9.1M. Total functional expenses rose by 21.2%, from $8.9M to $10.8M. In its most recent filing year (2023), Advertising Research Foundation Inc reported a surplus of $361K, with revenue exceeding expenses. The organization holds $5.2M in liabilities against $9.1M in assets (debt-to-asset ratio: 57.8%), resulting in net assets of $3.8M.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. % | |
|---|---|---|---|---|---|---|
| 2023 | $11.2M | $10.8M | $9.1M | $5.2M | — | — |
| 2022 | $10.1M | $9.7M | $9.0M | $5.6M | — | View 990 |
| 2021 | $8.6M | $8.2M | $7.1M | $4.2M | — | View 990 |
| 2020 | $7.1M | $6.9M | $4.8M | $2.2M | — | View 990 |
| 2019 | $7.7M | $7.8M | $4.3M | $2.0M | — | — |
| 2018 | $7.6M | $7.9M | $4.2M | $2.0M | — | View 990 |
| 2017 | $8.7M | $8.7M | $5.0M | $2.4M | — | View 990 |
| 2016 | $9.2M | $9.8M | $5.0M | $2.3M | — | View 990 |
| 2015 | $10.2M | $9.7M | $6.2M | $3.0M | — | View 990 |
| 2014 | $10.0M | $10.0M | $6.0M | $3.3M | — | View 990 |
| 2013 | $10.2M | $10.4M | $8.1M | $5.4M | — | View 990 |
| 2012 | $8.9M | $8.9M | $8.5M | $5.4M | — | View 990 |
| 2011 | $9.0M | $8.9M | $8.3M | $5.5M | — | View 990 |
Year-by-Year Financial Summary
- 2023: Revenue of $11.2M, expenses of $10.8M, and assets of $9.1M (revenue +10.5% year-over-year).
- 2022: Revenue of $10.1M, expenses of $9.7M, and assets of $9.0M (revenue +17.3% year-over-year).
- 2021: Revenue of $8.6M, expenses of $8.2M, and assets of $7.1M (revenue +20.7% year-over-year).
- 2020: Revenue of $7.1M, expenses of $6.9M, and assets of $4.8M (revenue -7.8% year-over-year).
- 2019: Revenue of $7.7M, expenses of $7.8M, and assets of $4.3M (revenue +2.5% year-over-year).
- 2018: Revenue of $7.6M, expenses of $7.9M, and assets of $4.2M (revenue -12.8% year-over-year).
- 2017: Revenue of $8.7M, expenses of $8.7M, and assets of $5.0M (revenue -6.0% year-over-year).
- 2016: Revenue of $9.2M, expenses of $9.8M, and assets of $5.0M (revenue -9.3% year-over-year).
- 2015: Revenue of $10.2M, expenses of $9.7M, and assets of $6.2M (revenue +1.7% year-over-year).
- 2014: Revenue of $10.0M, expenses of $10.0M, and assets of $6.0M (revenue -1.9% year-over-year).
- 2013: Revenue of $10.2M, expenses of $10.4M, and assets of $8.1M (revenue +14.2% year-over-year).
- 2012: Revenue of $8.9M, expenses of $8.9M, and assets of $8.5M (revenue -0.5% year-over-year).
- 2011: Revenue of $9.0M, expenses of $8.9M, and assets of $8.3M.
View Individual Filing Years
Explore detailed financial data from each IRS 990 filing year for Advertising Research Foundation Inc:
Data Sources and Methodology
This transparency report for Advertising Research Foundation Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.