Association Of National Advertisers Inc
Association Of National Advertisers Inc shows consistent revenue growth and positive operating margins with high liabilities relative to assets.
EIN: 130453230 · New York, NY · Updated: 2026-03-28
| Metric | Value |
|---|---|
| Total Revenue | $80.7M |
| Total Expenses | $64.3M |
| Program Spending | 70% |
| Net Assets | $10.1M |
| Transparency Score | 75/100 |
Is Association Of National Advertisers Inc Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
Association Of National Advertisers Inc directs 70% of its spending to programs. This meets the industry benchmark of 65% for efficient nonprofits.
About Association Of National Advertisers Inc
Association Of National Advertisers Inc (EIN: 130453230) is a nonprofit organization based in New York, NY. The organization reported total revenue of $80.7M and total assets of $83.8M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Association Of National Advertisers Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
Organization Overview
Association Of National Advertisers Inc is a major nonprofit that has been operating for 84 years, with 14 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 9.8%.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
| Total Revenue | $65.6M |
| Total Expenses | $64.3M |
| Surplus / Deficit | +$1.3M |
| Total Assets | $78.9M |
| Total Liabilities | $68.8M |
| Net Assets | $10.1M |
| Operating Margin | 2.0% |
| Debt-to-Asset Ratio | 87.2% |
| Months of Reserves | 14.7 months |
Financial Health Grade: A
In 2023, Association Of National Advertisers Inc reported a surplus of $1.3M with revenue exceeding expenses, holds 14.7 months of operating reserves (strong position), has a debt-to-asset ratio of 87.2% (high leverage).
Financial Trends
Over 14 years of filings (2011–2023), Association Of National Advertisers Inc's revenue has grown at a compound annual growth rate (CAGR) of 9.8%.
| Year | Revenue Change | Expense Change | Asset Change |
|---|---|---|---|
| 2023 | +7.6% | +5.3% | +0.4% |
| 2022 | +20.6% | +15.2% | +103.0% |
| 2021 | +8.2% | +28.0% | +17.8% |
| 2020 | -16.1% | -25.7% | +11.8% |
| 2019 | +8.7% | +11.6% | +11.3% |
IRS Tax-Exempt Classification
| IRS Classification Codes | 2000 |
| IRS Ruling Date | 1942 |
Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates Association Of National Advertisers Inc with a Mission Score of 75 out of 100 (Good). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 20%
- programs: 70%
- fundraising: 10%
According to IRS 990 filings, Association Of National Advertisers Inc allocates its expenses as follows: admin: 20%, programs: 70%, fundraising: 10%. Approximately 70% goes to programs, indicating moderate mission focus.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
- The organization reported a surplus of $1.3M, with revenue exceeding expenses.
- Debt-to-asset ratio: 87.2%.
Executive Compensation Analysis
The provided data consistently reports 0% for Officer Compensation across all filings, suggesting that executive compensation is either not paid, paid by a related entity, or categorized differently within the expense structure, which limits direct analysis of executive pay relative to the organization's substantial size and revenue.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of Association Of National Advertisers Inc's IRS 990 filings:
- High liabilities relative to total assets (e.g., 87% in 2023), which could indicate significant debt or deferred revenue obligations.
- Lack of detailed expense breakdown (program, admin, fundraising) in the provided data, hindering a full assessment of spending efficiency.
- Consistent 0% officer compensation reported, which may obscure actual leadership costs or compensation structures.
Strengths
The following positive indicators were identified for Association Of National Advertisers Inc:
- Consistent and strong revenue growth over the past decade, from $32.7 million in 2014 to $65.5 million in 2023.
- Positive net income in most years, indicating sound financial management and sustainability (e.g., $1.29 million surplus in 2023).
- Significant asset growth, from $18.1 million in 2014 to $78.9 million in 2023, demonstrating organizational expansion and financial stability.
Frequently Asked Questions about Association Of National Advertisers Inc
Is Association Of National Advertisers Inc a legitimate charity?
Association Of National Advertisers Inc (EIN: 130453230) is a registered tax-exempt nonprofit based in New York. Our AI analysis gives it a Mission Score of 75/100. It has 14 years of IRS 990 filings on record. Total revenue: $80.7M. 3 red flags identified. 3 strengths noted. Financial health grade: A.
How does Association Of National Advertisers Inc spend its money?
Association Of National Advertisers Inc directs 70% of its spending to programs and services. Fundraising costs 10%. This meets the 65% industry benchmark.
Are donations to Association Of National Advertisers Inc tax-deductible?
Association Of National Advertisers Inc is registered as a tax-exempt nonprofit (EIN: 130453230). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
What percentage of Association Of National Advertisers Inc's spending goes to programs?
Association Of National Advertisers Inc directs 70% to programs, 10% to fundraising. This meets the 65% industry benchmark for efficient nonprofits.
Where is Association Of National Advertisers Inc located?
Association Of National Advertisers Inc is headquartered in New York, New York and files with the IRS under EIN 130453230.
How many years of IRS 990 filings does Association Of National Advertisers Inc have?
Association Of National Advertisers Inc has 14 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $80.7M in total revenue.
What is the nature of the high liabilities reported by ANA?
The IRS 990 data shows liabilities consistently representing a large portion of assets (e.g., $68,788,750 in liabilities vs. $78,923,580 in assets in 2023). Understanding the specific types of liabilities (e.g., deferred revenue, long-term debt) would provide a clearer picture of financial risk and flexibility.
How does ANA allocate its expenses between program services, administration, and fundraising?
The provided data only gives total expenses. A detailed breakdown of expenses into program, administrative, and fundraising categories is crucial for assessing spending efficiency and mission focus, which is not available here.
Why is officer compensation consistently reported as 0%?
The consistent reporting of 0% for officer compensation across all filings is unusual for an organization of this size and revenue. Further investigation would be needed to determine if executives are compensated through a related entity, if they are unpaid volunteers, or if compensation is reported under other expense lines.
Filing History
IRS 990 filing history for Association Of National Advertisers Inc showing financial trends over 14 years of public records:
Over 14 years of IRS 990 filings (2011–2023), Association Of National Advertisers Inc's revenue has grown by 206.8%, moving from $21.4M to $65.6M. Total assets increased by 497.8% over the same period, from $13.2M to $78.9M. Total functional expenses rose by 211%, from $20.7M to $64.3M. In its most recent filing year (2023), Association Of National Advertisers Inc reported a surplus of $1.3M, with revenue exceeding expenses. The organization holds $68.8M in liabilities against $78.9M in assets (debt-to-asset ratio: 87.2%), resulting in net assets of $10.1M.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. % | |
|---|---|---|---|---|---|---|
| 2023 | $65.6M | $64.3M | $78.9M | $68.8M | — | — |
| 2022 | $60.9M | $61.0M | $78.6M | $70.5M | — | View 990 |
| 2021 | $50.5M | $53.0M | $38.7M | $28.9M | — | View 990 |
| 2020 | $46.7M | $41.4M | $32.9M | $20.8M | — | — |
| 2019 | $55.7M | $55.8M | $29.4M | $21.5M | — | — |
| 2018 | $51.2M | $50.0M | $26.4M | $20.1M | — | View 990 |
| 2017 | $40.6M | $39.1M | $22.7M | $15.7M | — | View 990 |
| 2016 | $38.4M | $38.7M | $20.1M | $15.6M | — | View 990 |
| 2015 | $37.3M | $36.5M | $19.5M | $14.7M | — | View 990 |
| 2014 | $32.8M | $31.5M | $18.1M | $13.2M | — | View 990 |
| 2013 | $26.0M | $24.4M | $16.4M | $10.2M | — | View 990 |
| 2012 | $22.4M | $22.8M | $12.9M | $9.2M | — | View 990 |
| 2011 | $2.0M | $1.6M | $13.2M | $9.1M | — | View 990 |
| 2011 | $21.4M | $20.7M | $13.2M | $9.4M | — | View 990 |
Year-by-Year Financial Summary
- 2023: Revenue of $65.6M, expenses of $64.3M, and assets of $78.9M (revenue +7.6% year-over-year).
- 2022: Revenue of $60.9M, expenses of $61.0M, and assets of $78.6M (revenue +20.6% year-over-year).
- 2021: Revenue of $50.5M, expenses of $53.0M, and assets of $38.7M (revenue +8.2% year-over-year).
- 2020: Revenue of $46.7M, expenses of $41.4M, and assets of $32.9M (revenue -16.1% year-over-year).
- 2019: Revenue of $55.7M, expenses of $55.8M, and assets of $29.4M (revenue +8.7% year-over-year).
- 2018: Revenue of $51.2M, expenses of $50.0M, and assets of $26.4M (revenue +26.2% year-over-year).
- 2017: Revenue of $40.6M, expenses of $39.1M, and assets of $22.7M (revenue +5.8% year-over-year).
- 2016: Revenue of $38.4M, expenses of $38.7M, and assets of $20.1M (revenue +2.9% year-over-year).
- 2015: Revenue of $37.3M, expenses of $36.5M, and assets of $19.5M (revenue +13.7% year-over-year).
- 2014: Revenue of $32.8M, expenses of $31.5M, and assets of $18.1M (revenue +26.2% year-over-year).
- 2013: Revenue of $26.0M, expenses of $24.4M, and assets of $16.4M (revenue +15.9% year-over-year).
- 2012: Revenue of $22.4M, expenses of $22.8M, and assets of $12.9M (revenue +1013.9% year-over-year).
- 2011: Revenue of $2.0M, expenses of $1.6M, and assets of $13.2M (revenue -90.6% year-over-year).
- 2011: Revenue of $21.4M, expenses of $20.7M, and assets of $13.2M.
View Individual Filing Years
Explore detailed financial data from each IRS 990 filing year for Association Of National Advertisers Inc:
Data Sources and Methodology
This transparency report for Association Of National Advertisers Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.