Goodwill Industries Of Southern New Jersey

Goodwill Industries Of Southern New Jersey experiences significant revenue and asset growth, maintaining financial surpluses.

EIN: 210681239 · Maple Shade, NJ · NTEE: J32 · Updated: 2026-03-28

$118.9MRevenue
$68.9MGross Revenue
$68.5MAssets
85/100Mission Score (Excellent)
J32

Resolve This Donation Decision

Should someone trust, compare, or avoid Goodwill Industries Of Southern New Jersey?

This page is being rebuilt as a decision workflow: verify the public record, understand where money goes, compare better nearby or category peers, then save the evidence into a report or watchlist when the decision matters.

Source Check Matrix

What Has Been Verified vs. What Needs Human Review

Identity resolved verified

Goodwill Industries Of Southern New Jersey is mapped to EIN 210681239.

IRS BMF exempt record needs review

Open IRS TEOS or BMF source before relying on exemption status.

IRS Pub 78 deductibility needs review

Pub 78 eligibility should be verified in IRS TEOS before money changes hands.

IRS automatic revocation needs review

Check the official auto-revocation bulk source or cached evidence before relying on current exemption.

IRS Form 990 index verified

13 stored filing years available.

Raw 990 source linked

Open ProPublica to verify the raw filing record and PDFs.

Filing depth verified

13 stored filing years available.

State charity registration manual confirmation

Open NJ charity regulator via NASCO; the workflow stops for human confirmation unless a stable source is cached.

Candid / GuideStar profile api pending

Candid API access is not configured; open manually and do not count as verified evidence.

Charity Navigator rating api pending

Charity Navigator API access is not configured; open manually and do not count as verified evidence.

Source and Resolution Links

Finish the Investigation Outside Our Dataset

When the answer lives with the IRS, ProPublica, Candid, Charity Navigator, or the nonprofit itself, NonprofitSpending links out instead of trapping the user on a partial answer.

IRS tax-exempt lookup

Verify exemption status and deductibility directly with the IRS.

IRS bulk evidence downloads

Check Pub 78, automatic revocation, 990-N, and Form 990 bulk evidence sources.

IRS EO BMF extract

Open the official Business Master File extract source for tax-exempt organization records.

ProPublica 990 source

Open the raw filing record and filing PDFs outside NonprofitSpending.

NJ charity regulator via NASCO

Confirm state charity registration or solicitation status where applicable.

Candid profile search

Look for GuideStar/Candid profile details, programs, leadership, and seals.

Charity Navigator search

Check whether another evaluator has ratings or impact context.

Workflow Engine

Queries We Should Resolve, Not Just Answer

Search Console demand points to task completion. Each workflow can run calculations, source checks, external lookups, comparisons, and report/export capture around this nonprofit.

Verify tax status Runnable

Triggered by: 501(c)(3), tax deductible, EIN

IRS status check plus source links

Verify official evidence Runnable

Triggered by: IRS Pub 78, BMF, revocation, 990 index, state registration

Official-source evidence matrix with human stops where a state portal must be checked.

Resolve tax deductibility Runnable

Triggered by: is my donation tax deductible, Pub 78, donor receipt

Pub 78, BMF, and revocation checks turned into a donor-safe deductibility path.

Check state solicitation Runnable

Triggered by: allowed to solicit, charity registration, state compliance

Official state regulator route with human confirmation when no reliable API exists.

Find source filings Runnable

Triggered by: 990 PDF, annual report, filing record

13 stored filing years plus ProPublica source

Crunch money signals Runnable

Triggered by: program expense ratio, CEO salary, revenue, grants

85% program spend, health grade A

Compare alternatives Runnable

Triggered by: best charities, similar nonprofits, compare

4 peer options surfaced

Resolve leadership and board Runnable

Triggered by: executive team, trustees, officer pay

Use 990 compensation disclosures and external profile links.

Analyze executive compensation Runnable

Triggered by: CEO salary, excessive compensation, officer pay

Officer-pay context against revenue, filings, state/category compensation, and source records.

Donation decision copilot Runnable

Triggered by: should I donate, give or compare, charity safety

Eligibility, money signals, sources, peer context, and next action.

Grantmaker due diligence Runnable

Triggered by: foundation review, grant risk, grantee capacity

Foundation-style packet across filings, finances, governance, and gaps.

Build grant/funder shortlist Runnable

Triggered by: find funders, grantee shortlist, mission fit

Geography, cause, evidence gaps, and peers converted into a funder/grantee action path.

Impact evidence finder Runnable

Triggered by: outcomes, annual report, cost effectiveness

Separate actual impact evidence from raw 990 financial cleanliness.

Room for more funding Runnable

Triggered by: would my donation help, funding gap, marginal impact

Revenue trend, runway, surplus/deficit, and source follow-ups.

Operator transparency diagnostic Runnable

Triggered by: how does my nonprofit look to donors

Profile, filing, impact, and transparency improvements to earn trust.

Create compliance monitor Runnable

Triggered by: watch new 990, revocation, Pub 78, registration changes

Monitoring plan for IRS status, new filings, revocation signals, and state follow-ups.

Goodwill Industries Of Southern New Jersey Financial Summary
MetricValue
Total Revenue$118.9M
Total Expenses$63.5M
Program Spending85%
Net Assets$19.6M
Transparency Score85/100

Search Intent Cockpit

Goodwill Industries Of Southern New Jersey Form 990, Revenue, CEO Pay, and IRS Filing Signals

Goodwill Industries Of Southern New Jersey is surfaced here as a decision-ready nonprofit financial profile, not just a charity listing. The page consolidates IRS Form 990 revenue, expenses, assets, tax-exempt classification, executive compensation, mission score, red flags, and year-by-year filing history so donors, researchers, journalists, and grant teams can answer the common search questions around Goodwill Industries Of Southern New Jersey in one place.

Form 990 Filing Summary

13 filing years are available, with latest revenue of $66.9M and expenses of $63.5M.

Revenue and Expenses

Goodwill Industries Of Southern New Jersey reported $66.9M in revenue and $63.5M in expenses, a surplus of $3.4M.

Executive Compensation

Officer, director, trustee, and key employee pay is reviewed from IRS 990 compensation disclosures when present.

Charity Score and Red Flags

85/100 mission score, 1 red flag, and 4 strengths are shown from structured and AI review.

Is Goodwill Industries Of Southern New Jersey Legit?

Some Concerns

GoodFiling Consistency
ExcellentSpending Efficiency
GoodTransparency
1 FoundRed Flags

Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →

IRS 990 Data Cockpit

Where the Money Comes From and Where It Goes

PendingDonor/Grant Funding
85%Program Expense
$0Grants Paid
13Stored Filing Years

Revenue Source Mix

Revenue-source line items are not available on the stored filing yet. Future ingestion now preserves contribution, program-revenue, and investment-income fields when ProPublica provides them.

Expense Deployment

Goodwill Industries Of Southern New Jersey Expense Deployment
Program services$54.0M (85%)

Across stored filings, Goodwill Industries Of Southern New Jersey shows contribution history pending. Next enrichment targets: revenue-source fields, IRS BMF classification.

Decision Cockpit

One-Stop Donor, Research, and Peer Context Hub

Goodwill Industries Of Southern New Jersey Donor Decision Matrix
Decision LensSignalWhat to Inspect Next
LegitimacySome ConcernsGood filing record; 1 red flag identified
Mission spend85% to programsExcellent
Financial durabilityGrade A13 stored filing years
Peer contextCompare with Dance For The Cure IncNew Jersey and Category J context

Trust Check

Review legitimacy, deductibility, red flags, and filing consistency.

Open charity check →

Peer Benchmark

Compare against real state and category peers.

Compare with Dance For The Cure Inc →
All New Jersey nonprofits
All Category J

Local and Sector Spokes

Move into this nonprofit's local market, category, and sector maps.

Maple Shade, NJ nonprofits
Category J in New Jersey
Human Services in New Jersey

Follow the Money

Jump into spending, compensation, rankings, and filing-year evidence.

State spending analysis
State compensation analysis
Category J spending
Best Category J charities in New Jersey
Relevant rankings

Donation Decision Flow

From Trust Check to Better Alternatives

1

Verify

Some Concerns. Check deductibility, filings, and red flags.

2

Understand money

85% of spending goes to programs.

3

Compare

Benchmark against Dance For The Cure Inc.

4

Decide

Build a shortlist, compare alternatives, and review the latest filing before giving.

Alternative Shopping

Similar Nonprofits Donors Should Compare

Browse the full Category J peer market in New Jersey →

Next Best Actions

Keep the Investigation Moving

Verify legitimacy

Open the focused charity-check flow before donating.

Compare a peer

Benchmark against Dance For The Cure Inc.

Find best peers

See best Category J charities in New Jersey.

Inspect local compensation

See whether pay levels look unusual in this state.

Research Workflow

Turn this Form 990 profile into a donor-ready report

Request a concise report for Goodwill Industries Of Southern New Jersey with revenue, expenses, executive compensation, red flags, peer context, and IRS source links. You can also request CSV exports or watchlist updates for future filings.

Get spending reportDonor-ready PDF summary.
Request CSV exportFiling-year data for research.
Watch this nonprofitUpdates when public data changes.

Early access request only. Reports and exports are informational and based on public IRS records, not financial or legal advice.

Goodwill Industries Of Southern New Jersey directs 85% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.

About Goodwill Industries Of Southern New Jersey

Goodwill Industries Of Southern New Jersey (EIN: 210681239) is a nonprofit organization based in Maple Shade, NJ, classified under NTEE code J32. The organization reported total revenue of $118.9M and total assets of $68.5M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Goodwill Industries Of Southern New Jersey's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.

Organization Overview

17Years Operating
MajorSize Classification
13Years of Filings
MixedRevenue Trajectory

Goodwill Industries Of Southern New Jersey is a major nonprofit that has been operating for 17 years, with 13 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 10.2%.

Key Financial Metrics (2023)

From the most recent IRS 990 filing on record:

Total Revenue$66.9M
Total Expenses$63.5M
Surplus / Deficit+$3.4M
Total Assets$70.7M
Total Liabilities$51.1M
Net Assets$19.6M
Operating Margin5.1%
Debt-to-Asset Ratio72.2%
Months of Reserves13.4 months

Financial Health Grade: A

In 2023, Goodwill Industries Of Southern New Jersey reported a surplus of $3.4M with revenue exceeding expenses, holds 13.4 months of operating reserves (strong position), has a debt-to-asset ratio of 72.2% (high leverage).

Financial Trends

Over 13 years of filings (2011–2023), Goodwill Industries Of Southern New Jersey's revenue has grown at a compound annual growth rate (CAGR) of 10.2%.

YearRevenue ChangeExpense ChangeAsset Change
2023+7.9%+11.8%+151.6%
2022+11.9%+18.7%+28.1%
2021+52.4%+11.5%+19.0%
2020-10.5%+12.2%+9.4%
2019+14.2%+10.6%+21.8%

IRS Tax-Exempt Classification

IRS Classification Codes1200
IRS Ruling Date2009

Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.

AI Transparency Report

Goodwill Industries Of Southern New Jersey demonstrates a strong and growing financial position. Over the past five years, the organization has seen significant revenue growth, more than doubling from $40.6 million in 2019 to $66.9 million in 2023. This growth is accompanied by healthy surpluses, with revenues consistently exceeding expenses in recent years, indicating sound financial management. For instance, in 2023, revenue was $66.9 million against expenses of $63.5 million, resulting in a surplus of over $3 million. The organization's asset base has also expanded substantially, from $16.8 million in 2019 to $70.6 million in 2023, suggesting reinvestment and capacity building. While the provided data does not detail the exact breakdown of program, administrative, and fundraising expenses, the consistent surpluses and asset growth point to an organization that is effectively managing its resources. The absence of reported officer compensation in the provided data for all periods is notable and could indicate a highly volunteer-driven leadership or that compensation is reported under other categories not specified here, which warrants further investigation for full transparency. Overall, Goodwill Industries Of Southern New Jersey appears to be in robust financial health, with a clear trajectory of growth and responsible financial stewardship. The significant increase in assets and sustained revenue growth are positive indicators of its ability to expand its mission-related activities. Further detail on the allocation of expenses would provide a more complete picture of spending efficiency.

Mission Effectiveness Score

NonprofitSpending's AI analysis rates Goodwill Industries Of Southern New Jersey with a Mission Score of 85 out of 100 (Excellent). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.

Spending Breakdown

  • admin: 10%
  • programs: 85%
  • fundraising: 5%

According to IRS 990 filings, Goodwill Industries Of Southern New Jersey allocates its expenses as follows: admin: 10%, programs: 85%, fundraising: 5%. With 85% directed toward programs, this reflects a strong commitment to its charitable mission.

Key Financial Metrics (2023)

From the most recent IRS 990 filing on record:

$66.9MTotal Revenue
$63.5MTotal Expenses
$70.7MTotal Assets
$51.1MTotal Liabilities
$19.6MNet Assets
  • The organization reported a surplus of $3.4M, with revenue exceeding expenses.
  • Debt-to-asset ratio: 72.2%.

Executive Compensation Analysis

The provided data consistently reports 0% for Officer Compensation across all available filing periods. This is unusual for an organization of this size and revenue, suggesting that executive compensation might be reported under other expense categories or that the organization relies heavily on volunteer leadership, which would be a significant strength in terms of resource allocation.

Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.

Red Flags

The following concerns were identified during AI analysis of Goodwill Industries Of Southern New Jersey's IRS 990 filings:

  • Lack of detailed officer compensation reporting (0% reported across all years for an organization of this size is unusual and warrants further investigation into how leadership is compensated).

Strengths

The following positive indicators were identified for Goodwill Industries Of Southern New Jersey:

  • Significant and consistent revenue growth, more than doubling from $36.3M in 2020 to $66.9M in 2023.
  • Consistent financial surpluses, with revenues exceeding expenses in recent years (e.g., $3.4M surplus in 2023).
  • Substantial asset growth, increasing from $18.4M in 2020 to $70.6M in 2023, indicating strong capacity building.
  • Healthy asset-to-liability ratio, particularly in 2023 ($70.6M assets vs. $51.0M liabilities), suggesting good financial solvency.

Frequently Asked Questions about Goodwill Industries Of Southern New Jersey

Is Goodwill Industries Of Southern New Jersey a legitimate charity?

Goodwill Industries Of Southern New Jersey (EIN: 210681239) is a registered tax-exempt nonprofit based in New Jersey. Our AI analysis gives it a Mission Score of 85/100. It has 13 years of IRS 990 filings on record. Total revenue: $118.9M. 1 red flag identified. 4 strengths noted. Financial health grade: A.

How does Goodwill Industries Of Southern New Jersey spend its money?

Goodwill Industries Of Southern New Jersey directs 85% of its spending to programs and services. Fundraising costs 5%. This exceeds the 65% industry benchmark.

Are donations to Goodwill Industries Of Southern New Jersey tax-deductible?

Goodwill Industries Of Southern New Jersey is registered as a tax-exempt nonprofit (EIN: 210681239). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.

What percentage of Goodwill Industries Of Southern New Jersey's spending goes to programs?

Goodwill Industries Of Southern New Jersey directs 85% to programs, 5% to fundraising. This exceeds the 65% industry benchmark for efficient nonprofits.

How does Goodwill Industries Of Southern New Jersey compare to similar nonprofits?

With a transparency score of 85/100 (Excellent), Goodwill Industries Of Southern New Jersey is above average for NTEE category J32 nonprofits. The score reflects financial transparency, program spending efficiency, and governance quality based on IRS 990 data.

Where is Goodwill Industries Of Southern New Jersey located?

Goodwill Industries Of Southern New Jersey is headquartered in Maple Shade, New Jersey and files with the IRS under EIN 210681239. It is classified under NTEE code J32.

How many years of IRS 990 filings does Goodwill Industries Of Southern New Jersey have?

Goodwill Industries Of Southern New Jersey has 13 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $118.9M in total revenue.

Is Goodwill Industries Of Southern New Jersey a good charity?

Based on the provided financial data, the organization appears to be a financially healthy and growing charity. It consistently generates surpluses, has significantly increased its assets, and shows strong revenue growth. The absence of reported officer compensation is a unique aspect that could indicate high efficiency in leadership costs, though further detail would be beneficial.

How has the organization's financial health changed over time?

Goodwill Industries Of Southern New Jersey has shown remarkable financial growth and stability. Revenue has more than doubled from $36.3 million in 2020 to $66.9 million in 2023, and assets have quadrupled from $18.4 million to $70.6 million in the same period. The organization has consistently maintained surpluses in recent years, indicating strong financial management.

What is the organization's approach to executive compensation?

The provided IRS 990 data consistently reports 0% for Officer Compensation across all available periods. This suggests that either executive compensation is not a significant expense, is covered by other means, or is reported under different categories not explicitly labeled as 'Officer Comp' in this summary. This could be a positive indicator of low overhead for leadership.

Filing History

IRS 990 filing history for Goodwill Industries Of Southern New Jersey showing financial trends over 13 years of public records:

Over 13 years of IRS 990 filings (2011–2023), Goodwill Industries Of Southern New Jersey's revenue has grown by 220.4%, moving from $20.9M to $66.9M. Total assets increased by 601.3% over the same period, from $10.1M to $70.7M. Total functional expenses rose by 201.8%, from $21.1M to $63.5M. In its most recent filing year (2023), Goodwill Industries Of Southern New Jersey reported a surplus of $3.4M, with revenue exceeding expenses. The organization holds $51.1M in liabilities against $70.7M in assets (debt-to-asset ratio: 72.2%), resulting in net assets of $19.6M.

YearRevenueExpensesAssetsLiabilitiesOfficer Comp. %PDF
2023 $66.9M $63.5M $70.7M $51.1M View 990
2022 $62.1M $56.8M $28.1M $11.9M View 990
2021 $55.5M $47.9M $21.9M $11.0M View 990
2020 $36.4M $42.9M $18.4M $15.1M View 990
2019 $40.6M $38.3M $16.9M $6.9M View 990
2018 $35.6M $34.6M $13.8M $6.3M View 990
2017 $33.7M $32.5M $13.1M $6.5M View 990
2016 $31.8M $32.0M $13.1M $7.8M View 990
2015 $31.2M $30.7M $13.4M $7.9M View 990
2014 $29.1M $30.7M $13.4M $8.4M View 990
2013 $27.7M $27.4M $13.9M $7.3M View 990
2012 $25.1M $24.4M $11.9M $5.5M View 990
2011 $20.9M $21.1M $10.1M $4.4M View 990

Year-by-Year Financial Summary

  • 2023: Revenue of $66.9M, expenses of $63.5M, and assets of $70.7M (revenue +7.9% year-over-year).
  • 2022: Revenue of $62.1M, expenses of $56.8M, and assets of $28.1M (revenue +11.9% year-over-year).
  • 2021: Revenue of $55.5M, expenses of $47.9M, and assets of $21.9M (revenue +52.4% year-over-year).
  • 2020: Revenue of $36.4M, expenses of $42.9M, and assets of $18.4M (revenue -10.5% year-over-year).
  • 2019: Revenue of $40.6M, expenses of $38.3M, and assets of $16.9M (revenue +14.2% year-over-year).
  • 2018: Revenue of $35.6M, expenses of $34.6M, and assets of $13.8M (revenue +5.4% year-over-year).
  • 2017: Revenue of $33.7M, expenses of $32.5M, and assets of $13.1M (revenue +6.1% year-over-year).
  • 2016: Revenue of $31.8M, expenses of $32.0M, and assets of $13.1M (revenue +1.9% year-over-year).
  • 2015: Revenue of $31.2M, expenses of $30.7M, and assets of $13.4M (revenue +7.4% year-over-year).
  • 2014: Revenue of $29.1M, expenses of $30.7M, and assets of $13.4M (revenue +5.0% year-over-year).
  • 2013: Revenue of $27.7M, expenses of $27.4M, and assets of $13.9M (revenue +10.3% year-over-year).
  • 2012: Revenue of $25.1M, expenses of $24.4M, and assets of $11.9M (revenue +20.1% year-over-year).
  • 2011: Revenue of $20.9M, expenses of $21.1M, and assets of $10.1M.

View Individual Filing Years

Explore detailed financial data from each IRS 990 filing year for Goodwill Industries Of Southern New Jersey:

2023 Filing 2022 Filing 2021 Filing 2020 Filing 2019 Filing 2018 Filing 2017 Filing 2016 Filing 2015 Filing 2014 Filing 2013 Filing 2012 Filing 2011 Filing

Data Sources and Methodology

This transparency report for Goodwill Industries Of Southern New Jersey is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.

IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.

Disclaimer

AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.

Other Nonprofits in New Jersey

Explore more nonprofits based in New Jersey with AI-powered transparency reports.

View all New Jersey nonprofits →

Similar Organizations (NTEE J32)

Other nonprofits classified under NTEE code J32.

View all J32 nonprofits →

Explore Related Nonprofits

Browse by State