Greater Rochester Visitors Association Inc
Greater Rochester Visitors Association consistently operates near break-even with no reported officer compensation.
EIN: 160611680 · Rochester, NY · Updated: 2026-03-28
| Metric | Value |
|---|---|
| Total Revenue | $4.4M |
| Total Expenses | $4.4M |
| Program Spending | 85% |
| CEO/Top Officer Pay | $4 |
| Net Assets | $878K |
| Transparency Score | 85/100 |
Is Greater Rochester Visitors Association Inc Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
Greater Rochester Visitors Association Inc directs 85% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.
About Greater Rochester Visitors Association Inc
Greater Rochester Visitors Association Inc (EIN: 160611680) is a nonprofit organization based in Rochester, NY. The organization reported total revenue of $4.4M and total assets of $1.4M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Greater Rochester Visitors Association Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
Organization Overview
Greater Rochester Visitors Association Inc is a mid-size nonprofit that has been operating for 62 years, with 13 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 3.0%.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
| Total Revenue | $4.4M |
| Total Expenses | $4.4M |
| Surplus / Deficit | $-29,456 |
| Total Assets | $1.7M |
| Total Liabilities | $781K |
| Net Assets | $878K |
| Operating Margin | -0.7% |
| Debt-to-Asset Ratio | 47.1% |
| Months of Reserves | 4.5 months |
Financial Health Grade: B
In 2023, Greater Rochester Visitors Association Inc reported a deficit of $29K with expenses exceeding revenue, holds 4.5 months of operating reserves (adequate), has a debt-to-asset ratio of 47.1% (moderate leverage).
Financial Trends
Over 13 years of filings (2011–2023), Greater Rochester Visitors Association Inc's revenue has grown at a compound annual growth rate (CAGR) of 3.0%.
| Year | Revenue Change | Expense Change | Asset Change |
|---|---|---|---|
| 2023 | +8.2% | +9.9% | -14.5% |
| 2022 | +8.9% | +8.1% | -4.5% |
| 2021 | +13.6% | +13.9% | +4.4% |
| 2020 | -11.3% | -11.4% | +15.8% |
| 2019 | +3.4% | +3.1% | -3.9% |
IRS Tax-Exempt Classification
| IRS Classification Codes | 3000 |
| IRS Ruling Date | 1964 |
Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates Greater Rochester Visitors Association Inc with a Mission Score of 85 out of 100 (Excellent). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 10%
- programs: 85%
- fundraising: 5%
According to IRS 990 filings, Greater Rochester Visitors Association Inc allocates its expenses as follows: admin: 10%, programs: 85%, fundraising: 5%. With 85% directed toward programs, this reflects a strong commitment to its charitable mission.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
- The organization reported a deficit of $29K, with expenses exceeding revenue.
- Debt-to-asset ratio: 47.1%.
Executive Compensation Analysis
The organization consistently reports 0% officer compensation across all available filings, which is highly unusual for an entity with annual revenues exceeding $4 million. This suggests either a volunteer leadership structure or that executive compensation is covered by a related entity or not reported in this section of the 990.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of Greater Rochester Visitors Association Inc's IRS 990 filings:
- Unclear executive compensation structure given 0% reported officer compensation for an organization of this size.
Strengths
The following positive indicators were identified for Greater Rochester Visitors Association Inc:
- Consistent financial stability with revenues closely matching expenses over a decade.
- Healthy asset base relative to liabilities, indicating good financial management.
- No reported officer compensation, suggesting a strong commitment to mission-focused spending or volunteer leadership.
Frequently Asked Questions about Greater Rochester Visitors Association Inc
Is Greater Rochester Visitors Association Inc a legitimate charity?
Greater Rochester Visitors Association Inc (EIN: 160611680) is a registered tax-exempt nonprofit based in New York. Our AI analysis gives it a Mission Score of 85/100. It has 13 years of IRS 990 filings on record. Total revenue: $4.4M. 1 red flag identified. 3 strengths noted. Financial health grade: B.
How does Greater Rochester Visitors Association Inc spend its money?
Greater Rochester Visitors Association Inc directs 85% of its spending to programs and services. Fundraising costs 5%. This exceeds the 65% industry benchmark.
Are donations to Greater Rochester Visitors Association Inc tax-deductible?
Greater Rochester Visitors Association Inc is registered as a tax-exempt nonprofit (EIN: 160611680). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
How much does the Greater Rochester Visitors Association Inc CEO make?
Greater Rochester Visitors Association Inc's highest-compensated officer earns $4 annually. The organization reported $4.4M in total revenue. Executive compensation data is disclosed in IRS 990 filings.
What percentage of Greater Rochester Visitors Association Inc's spending goes to programs?
Greater Rochester Visitors Association Inc directs 85% to programs, 5% to fundraising. This exceeds the 65% industry benchmark for efficient nonprofits.
Where is Greater Rochester Visitors Association Inc located?
Greater Rochester Visitors Association Inc is headquartered in Rochester, New York and files with the IRS under EIN 160611680.
How many years of IRS 990 filings does Greater Rochester Visitors Association Inc have?
Greater Rochester Visitors Association Inc has 13 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $4.4M in total revenue.
How does Greater Rochester Visitors Association Inc. fund its executive leadership if 0% officer compensation is reported?
The consistent reporting of 0% officer compensation across all filings suggests that executive leadership may be volunteer-based, compensated by a related entity, or their compensation is categorized differently within the IRS 990, such as under general salaries and wages rather than specific officer compensation.
What is the primary source of revenue for the organization?
While specific revenue sources are not detailed in the provided summary, an organization like the Greater Rochester Visitors Association typically derives revenue from tourism promotion taxes, membership fees, grants, and event sponsorships.
Are the slight annual deficits, such as in 2023 where expenses exceeded revenue by $29,456, a concern?
Slight annual deficits are not necessarily a major concern for an organization of this size, especially when assets are stable. These small variances often indicate a close management of budgets and can be covered by reserves or minor fluctuations in timing of revenue and expenses.
Filing History
IRS 990 filing history for Greater Rochester Visitors Association Inc showing financial trends over 13 years of public records:
Over 13 years of IRS 990 filings (2011–2023), Greater Rochester Visitors Association Inc's revenue has grown by 43.4%, moving from $3.1M to $4.4M. Total assets increased by 16.3% over the same period, from $1.4M to $1.7M. Total functional expenses rose by 44.4%, from $3.1M to $4.4M. In its most recent filing year (2023), Greater Rochester Visitors Association Inc reported a deficit of $29K, with expenses exceeding revenue. The organization holds $781K in liabilities against $1.7M in assets (debt-to-asset ratio: 47.1%), resulting in net assets of $878K.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. % | |
|---|---|---|---|---|---|---|
| 2023 | $4.4M | $4.4M | $1.7M | $781K | — | View 990 |
| 2022 | $4.1M | $4.0M | $1.9M | $1.0M | — | View 990 |
| 2021 | $3.7M | $3.7M | $2.0M | $1.2M | — | View 990 |
| 2020 | $3.3M | $3.3M | $1.9M | $1.1M | — | — |
| 2019 | $3.7M | $3.7M | $1.7M | $828K | — | View 990 |
| 2018 | $3.6M | $3.6M | $1.7M | $907K | — | View 990 |
| 2017 | $3.9M | $3.9M | $1.7M | $909K | — | View 990 |
| 2016 | $3.9M | $3.9M | $1.8M | $925K | — | View 990 |
| 2015 | $3.3M | $3.3M | $1.4M | $618K | — | View 990 |
| 2014 | $3.2M | $3.2M | $1.5M | $736K | — | View 990 |
| 2013 | $3.0M | $3.0M | $1.5M | $670K | — | View 990 |
| 2012 | $3.1M | $3.1M | $1.4M | $632K | — | View 990 |
| 2011 | $3.1M | $3.1M | $1.4M | $599K | — | View 990 |
Year-by-Year Financial Summary
- 2023: Revenue of $4.4M, expenses of $4.4M, and assets of $1.7M (revenue +8.2% year-over-year).
- 2022: Revenue of $4.1M, expenses of $4.0M, and assets of $1.9M (revenue +8.9% year-over-year).
- 2021: Revenue of $3.7M, expenses of $3.7M, and assets of $2.0M (revenue +13.6% year-over-year).
- 2020: Revenue of $3.3M, expenses of $3.3M, and assets of $1.9M (revenue -11.3% year-over-year).
- 2019: Revenue of $3.7M, expenses of $3.7M, and assets of $1.7M (revenue +3.4% year-over-year).
- 2018: Revenue of $3.6M, expenses of $3.6M, and assets of $1.7M (revenue -7.6% year-over-year).
- 2017: Revenue of $3.9M, expenses of $3.9M, and assets of $1.7M (revenue +0.4% year-over-year).
- 2016: Revenue of $3.9M, expenses of $3.9M, and assets of $1.8M (revenue +17.5% year-over-year).
- 2015: Revenue of $3.3M, expenses of $3.3M, and assets of $1.4M (revenue +2.8% year-over-year).
- 2014: Revenue of $3.2M, expenses of $3.2M, and assets of $1.5M (revenue +5.5% year-over-year).
- 2013: Revenue of $3.0M, expenses of $3.0M, and assets of $1.5M (revenue -1.0% year-over-year).
- 2012: Revenue of $3.1M, expenses of $3.1M, and assets of $1.4M (revenue -0.1% year-over-year).
- 2011: Revenue of $3.1M, expenses of $3.1M, and assets of $1.4M.
View Individual Filing Years
Explore detailed financial data from each IRS 990 filing year for Greater Rochester Visitors Association Inc:
Data Sources and Methodology
This transparency report for Greater Rochester Visitors Association Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.