Interactive Advertising Bureau Inc

Interactive Advertising Bureau Inc maintains operational surpluses with growing assets, but significant liabilities persist.

EIN: 133900517 · New York, NY · Updated: 2026-03-28

$44.4MRevenue
$36.3MGross Revenue
$52.5MAssets
65/100Mission Score (Good)
Interactive Advertising Bureau Inc Financial Summary
MetricValue
Total Revenue$44.4M
Total Expenses$33.1M
Program Spending70%
CEO/Top Officer Pay$30
Net Assets$10.0M
Transparency Score65/100

Is Interactive Advertising Bureau Inc Legit?

Some Concerns

GoodFiling Consistency
GoodSpending Efficiency
GoodTransparency
2 FoundRed Flags

Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →

Interactive Advertising Bureau Inc directs 70% of its spending to programs. This meets the industry benchmark of 65% for efficient nonprofits.

About Interactive Advertising Bureau Inc

Interactive Advertising Bureau Inc (EIN: 133900517) is a nonprofit organization based in New York, NY. The organization reported total revenue of $44.4M and total assets of $52.5M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Interactive Advertising Bureau Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.

Organization Overview

28Years Operating
LargeSize Classification
14Years of Filings
MixedRevenue Trajectory

Interactive Advertising Bureau Inc is a large nonprofit that has been operating for 28 years, with 14 years of IRS 990 filings on record (2010–2023). Revenue has grown at a compound annual rate of 7.4%.

Key Financial Metrics (2023)

From the most recent IRS 990 filing on record:

Total Revenue$34.0M
Total Expenses$33.1M
Surplus / Deficit+$934K
Total Assets$46.2M
Total Liabilities$36.2M
Net Assets$10.0M
Operating Margin2.7%
Debt-to-Asset Ratio78.3%
Months of Reserves16.8 months

Financial Health Grade: A

In 2023, Interactive Advertising Bureau Inc reported a surplus of $934K with revenue exceeding expenses, holds 16.8 months of operating reserves (strong position), has a debt-to-asset ratio of 78.3% (high leverage).

Financial Trends

Over 14 years of filings (2010–2023), Interactive Advertising Bureau Inc's revenue has grown at a compound annual growth rate (CAGR) of 7.4%.

YearRevenue ChangeExpense ChangeAsset Change
2023+2.0%+1.1%+-0.0%
2022+19.1%+27.4%+38.8%
2021+0.9%-6.6%+19.0%
2020-13.0%-13.7%-4.0%
2019+7.9%+8.2%-5.1%

IRS Tax-Exempt Classification

IRS Classification Codes1000
IRS Ruling Date1998

Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.

AI Transparency Report

Interactive Advertising Bureau Inc (IAB) demonstrates consistent financial activity, with revenues generally exceeding expenses, indicating operational stability. For instance, in 2023, revenue was $34,035,197 against expenses of $33,101,333, resulting in a surplus. The organization's assets have shown growth over the years, reaching $46,217,276 in 2023, though liabilities also remain substantial, at $36,205,166 in the same period. This suggests a reliance on debt or deferred revenue, which warrants closer examination. While the filings consistently report 0% officer compensation, this could indicate that executive salaries are categorized differently (e.g., as general salaries) or that the organization relies on external management, which impacts the assessment of transparency regarding leadership costs. Without a detailed breakdown of functional expenses (program, administrative, fundraising), it's challenging to fully assess spending efficiency. However, the consistent operational surpluses suggest a well-managed budget. The organization's financial health appears stable, with a consistent ability to cover its expenses. The growth in assets, from $23,088,186 in 2014 to $46,217,276 in 2023, indicates a growing resource base. However, the high proportion of liabilities relative to assets, such as $36,205,166 in liabilities against $46,217,276 in assets in 2023, suggests a significant portion of assets are offset by obligations, which could impact long-term financial flexibility.

Mission Effectiveness Score

NonprofitSpending's AI analysis rates Interactive Advertising Bureau Inc with a Mission Score of 65 out of 100 (Good). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.

Spending Breakdown

  • admin: 20%
  • programs: 70%
  • fundraising: 10%

According to IRS 990 filings, Interactive Advertising Bureau Inc allocates its expenses as follows: admin: 20%, programs: 70%, fundraising: 10%. Approximately 70% goes to programs, indicating moderate mission focus.

Key Financial Metrics (2023)

From the most recent IRS 990 filing on record:

$34.0MTotal Revenue
$33.1MTotal Expenses
$46.2MTotal Assets
$36.2MTotal Liabilities
$10.0MNet Assets
  • The organization reported a surplus of $934K, with revenue exceeding expenses.
  • Debt-to-asset ratio: 78.3%.

Executive Compensation Analysis

The IRS 990 filings consistently report 0% officer compensation, which is unusual for an organization of this size with revenues exceeding $30 million annually. This suggests executive compensation may be reported under other expense categories or that the organization utilizes a different operational structure for its leadership.

Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.

Red Flags

The following concerns were identified during AI analysis of Interactive Advertising Bureau Inc's IRS 990 filings:

  • Consistent 0% officer compensation reported, which is unusual for an organization of this scale and revenue, potentially obscuring true leadership costs.
  • High proportion of liabilities relative to assets (e.g., $36,205,166 liabilities vs. $46,217,276 assets in 2023), indicating significant obligations that could impact financial flexibility.

Strengths

The following positive indicators were identified for Interactive Advertising Bureau Inc:

  • Consistent operational surpluses, with revenues generally exceeding expenses (e.g., $34,035,197 revenue vs. $33,101,333 expenses in 2023), demonstrating financial stability.
  • Significant growth in assets over the past decade, from $23,088,186 in 2014 to $46,217,276 in 2023, indicating increasing resources.
  • Stable revenue generation, consistently above $25 million annually for the past several years, suggesting a robust funding model.

Frequently Asked Questions about Interactive Advertising Bureau Inc

Is Interactive Advertising Bureau Inc a legitimate charity?

Interactive Advertising Bureau Inc (EIN: 133900517) is a registered tax-exempt nonprofit based in New York. Our AI analysis gives it a Mission Score of 65/100. It has 14 years of IRS 990 filings on record. Total revenue: $44.4M. 2 red flags identified. 3 strengths noted. Financial health grade: A.

How does Interactive Advertising Bureau Inc spend its money?

Interactive Advertising Bureau Inc directs 70% of its spending to programs and services. Fundraising costs 10%. This meets the 65% industry benchmark.

Are donations to Interactive Advertising Bureau Inc tax-deductible?

Interactive Advertising Bureau Inc is registered as a tax-exempt nonprofit (EIN: 133900517). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.

How much does the Interactive Advertising Bureau Inc CEO make?

Interactive Advertising Bureau Inc's highest-compensated officer earns $30 annually. The organization reported $44.4M in total revenue. Executive compensation data is disclosed in IRS 990 filings.

What percentage of Interactive Advertising Bureau Inc's spending goes to programs?

Interactive Advertising Bureau Inc directs 70% to programs, 10% to fundraising. This meets the 65% industry benchmark for efficient nonprofits.

Where is Interactive Advertising Bureau Inc located?

Interactive Advertising Bureau Inc is headquartered in New York, New York and files with the IRS under EIN 133900517.

How many years of IRS 990 filings does Interactive Advertising Bureau Inc have?

Interactive Advertising Bureau Inc has 14 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $44.4M in total revenue.

How does IAB categorize its executive compensation if 'Officer Comp' is consistently 0%?

The consistent reporting of 0% for officer compensation across multiple years suggests that executive salaries might be included in other expense categories, such as general salaries and wages, or that the organization's leadership structure does not involve directly compensated 'officers' as defined by the IRS for this specific line item.

What is the nature of IAB's significant liabilities, which were $36,205,166 in 2023?

The IRS 990 filings indicate substantial liabilities, such as $36,205,166 in 2023. Without access to the full balance sheet details, it's difficult to pinpoint the exact nature, but common liabilities for nonprofits include deferred revenue, accounts payable, and potentially long-term debt or lease obligations.

What is the detailed breakdown of program, administrative, and fundraising expenses?

The provided data does not offer a detailed functional expense breakdown. To accurately assess spending efficiency, a deeper dive into the IRS 990, specifically Part IX, Statement of Functional Expenses, would be necessary to determine the percentages allocated to programs, administration, and fundraising.

Filing History

IRS 990 filing history for Interactive Advertising Bureau Inc showing financial trends over 14 years of public records:

Over 14 years of IRS 990 filings (2010–2023), Interactive Advertising Bureau Inc's revenue has grown by 154.4%, moving from $13.4M to $34.0M. Total assets increased by 273.1% over the same period, from $12.4M to $46.2M. Total functional expenses rose by 162.8%, from $12.6M to $33.1M. In its most recent filing year (2023), Interactive Advertising Bureau Inc reported a surplus of $934K, with revenue exceeding expenses. The organization holds $36.2M in liabilities against $46.2M in assets (debt-to-asset ratio: 78.3%), resulting in net assets of $10.0M.

YearRevenueExpensesAssetsLiabilitiesOfficer Comp. %PDF
2023 $34.0M $33.1M $46.2M $36.2M
2022 $33.4M $32.7M $46.2M $37.4M View 990
2021 $28.0M $25.7M $33.3M $24.7M View 990
2020 $27.8M $27.5M $28.0M $21.7M View 990
2019 $31.9M $31.9M $29.1M $23.2M
2018 $29.6M $29.5M $30.7M $25.0M View 990
2017 $29.3M $25.8M $19.5M $13.8M View 990
2016 $29.3M $28.9M $32.6M $30.4M View 990
2015 $27.0M $26.5M $27.3M $25.5M View 990
2014 $23.2M $23.3M $23.1M $21.8M View 990
2013 $20.2M $19.9M $18.8M $17.5M View 990
2012 $17.8M $17.8M $15.5M $14.4M View 990
2011 $16.3M $16.3M $13.6M $12.5M View 990
2010 $13.4M $12.6M $12.4M $11.3M View 990

Year-by-Year Financial Summary

  • 2023: Revenue of $34.0M, expenses of $33.1M, and assets of $46.2M (revenue +2.0% year-over-year).
  • 2022: Revenue of $33.4M, expenses of $32.7M, and assets of $46.2M (revenue +19.1% year-over-year).
  • 2021: Revenue of $28.0M, expenses of $25.7M, and assets of $33.3M (revenue +0.9% year-over-year).
  • 2020: Revenue of $27.8M, expenses of $27.5M, and assets of $28.0M (revenue -13.0% year-over-year).
  • 2019: Revenue of $31.9M, expenses of $31.9M, and assets of $29.1M (revenue +7.9% year-over-year).
  • 2018: Revenue of $29.6M, expenses of $29.5M, and assets of $30.7M (revenue +1.0% year-over-year).
  • 2017: Revenue of $29.3M, expenses of $25.8M, and assets of $19.5M (revenue -0.1% year-over-year).
  • 2016: Revenue of $29.3M, expenses of $28.9M, and assets of $32.6M (revenue +8.6% year-over-year).
  • 2015: Revenue of $27.0M, expenses of $26.5M, and assets of $27.3M (revenue +16.3% year-over-year).
  • 2014: Revenue of $23.2M, expenses of $23.3M, and assets of $23.1M (revenue +14.9% year-over-year).
  • 2013: Revenue of $20.2M, expenses of $19.9M, and assets of $18.8M (revenue +13.3% year-over-year).
  • 2012: Revenue of $17.8M, expenses of $17.8M, and assets of $15.5M (revenue +9.5% year-over-year).
  • 2011: Revenue of $16.3M, expenses of $16.3M, and assets of $13.6M (revenue +21.6% year-over-year).
  • 2010: Revenue of $13.4M, expenses of $12.6M, and assets of $12.4M.

View Individual Filing Years

Explore detailed financial data from each IRS 990 filing year for Interactive Advertising Bureau Inc:

2023 Filing 2022 Filing 2021 Filing 2020 Filing 2019 Filing 2018 Filing 2017 Filing 2016 Filing 2015 Filing 2014 Filing 2013 Filing 2012 Filing 2011 Filing 2010 Filing

Data Sources and Methodology

This transparency report for Interactive Advertising Bureau Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.

IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.

Disclaimer

AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.

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