New Brunswick City Market Inc
New Brunswick City Market Inc: Steady Revenue, Declining Assets, and High Administrative Costs
EIN: 222935119 · New Brunswick, NJ · NTEE: S300 · Updated: 2026-04-04
Source Check Matrix
What Has Been Verified vs. What Needs Human Review
Identity resolved verified
New Brunswick City Market Inc is mapped to EIN 222935119.
IRS BMF exempt record needs review
Open IRS TEOS or BMF source before relying on exemption status.
IRS Pub 78 deductibility needs review
Pub 78 eligibility should be verified in IRS TEOS before money changes hands.
IRS automatic revocation needs review
Check the official auto-revocation bulk source or cached evidence before relying on current exemption.
IRS Form 990 index verified
13 stored filing years available.
Raw 990 source linked
Open ProPublica to verify the raw filing record and PDFs.
Filing depth verified
13 stored filing years available.
State charity registration manual confirmation
Open NJ charity regulator via NASCO; the workflow stops for human confirmation unless a stable source is cached.
Candid / GuideStar profile api pending
Candid API access is not configured; open manually and do not count as verified evidence.
Charity Navigator rating api pending
Charity Navigator API access is not configured; open manually and do not count as verified evidence.
Source and Resolution Links
Finish the Investigation Outside Our Dataset
When the answer lives with the IRS, ProPublica, Candid, Charity Navigator, or the nonprofit itself, NonprofitSpending links out instead of trapping the user on a partial answer.
IRS tax-exempt lookup
Verify exemption status and deductibility directly with the IRS.
IRS bulk evidence downloads
Check Pub 78, automatic revocation, 990-N, and Form 990 bulk evidence sources.
IRS EO BMF extract
Open the official Business Master File extract source for tax-exempt organization records.
ProPublica 990 source
Open the raw filing record and filing PDFs outside NonprofitSpending.
NJ charity regulator via NASCO
Confirm state charity registration or solicitation status where applicable.
Candid profile search
Look for GuideStar/Candid profile details, programs, leadership, and seals.
Charity Navigator search
Check whether another evaluator has ratings or impact context.
Workflow Engine
Queries We Should Resolve, Not Just Answer
Search Console demand points to task completion. Each workflow can run calculations, source checks, external lookups, comparisons, and report/export capture around this nonprofit.
Verify tax status Runnable
Triggered by: 501(c)(3), tax deductible, EIN
IRS status check plus source links
Verify official evidence Runnable
Triggered by: IRS Pub 78, BMF, revocation, 990 index, state registration
Official-source evidence matrix with human stops where a state portal must be checked.
Resolve tax deductibility Runnable
Triggered by: is my donation tax deductible, Pub 78, donor receipt
Pub 78, BMF, and revocation checks turned into a donor-safe deductibility path.
Check state solicitation Runnable
Triggered by: allowed to solicit, charity registration, state compliance
Official state regulator route with human confirmation when no reliable API exists.
Find source filings Runnable
Triggered by: 990 PDF, annual report, filing record
13 stored filing years plus ProPublica source
Crunch money signals Runnable
Triggered by: program expense ratio, CEO salary, revenue, grants
60% program spend, health grade B
Compare alternatives Runnable
Triggered by: best charities, similar nonprofits, compare
4 peer options surfaced
Resolve leadership and board Runnable
Triggered by: executive team, trustees, officer pay
Use 990 compensation disclosures and external profile links.
Analyze executive compensation Runnable
Triggered by: CEO salary, excessive compensation, officer pay
Officer-pay context against revenue, filings, state/category compensation, and source records.
Donation decision copilot Runnable
Triggered by: should I donate, give or compare, charity safety
Eligibility, money signals, sources, peer context, and next action.
Grantmaker due diligence Runnable
Triggered by: foundation review, grant risk, grantee capacity
Foundation-style packet across filings, finances, governance, and gaps.
Build grant/funder shortlist Runnable
Triggered by: find funders, grantee shortlist, mission fit
Geography, cause, evidence gaps, and peers converted into a funder/grantee action path.
Impact evidence finder Runnable
Triggered by: outcomes, annual report, cost effectiveness
Separate actual impact evidence from raw 990 financial cleanliness.
Room for more funding Runnable
Triggered by: would my donation help, funding gap, marginal impact
Revenue trend, runway, surplus/deficit, and source follow-ups.
Operator transparency diagnostic Runnable
Triggered by: how does my nonprofit look to donors
Profile, filing, impact, and transparency improvements to earn trust.
Create compliance monitor Runnable
Triggered by: watch new 990, revocation, Pub 78, registration changes
Monitoring plan for IRS status, new filings, revocation signals, and state follow-ups.
| Metric | Value |
|---|---|
| Total Revenue | $723K |
| Total Expenses | $885K |
| Program Spending | 60% |
| Net Assets | $758K |
| Transparency Score | 70/100 |
Search Intent Cockpit
New Brunswick City Market Inc Form 990, Revenue, CEO Pay, and IRS Filing Signals
New Brunswick City Market Inc is surfaced here as a decision-ready nonprofit financial profile, not just a charity listing. The page consolidates IRS Form 990 revenue, expenses, assets, tax-exempt classification, executive compensation, mission score, red flags, and year-by-year filing history so donors, researchers, journalists, and grant teams can answer the common search questions around New Brunswick City Market Inc in one place.
Form 990 Filing Summary
13 filing years are available, with latest revenue of $771K and expenses of $885K.
Revenue and Expenses
New Brunswick City Market Inc reported $771K in revenue and $885K in expenses, a deficit of $114K.
Executive Compensation
Officer, director, trustee, and key employee pay is reviewed from IRS 990 compensation disclosures when present.
Charity Score and Red Flags
70/100 mission score, 2 red flags, and 2 strengths are shown from structured and AI review.
Is New Brunswick City Market Inc Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
IRS 990 Data Cockpit
Where the Money Comes From and Where It Goes
Revenue Source Mix
Revenue-source line items are not available on the stored filing yet. Future ingestion now preserves contribution, program-revenue, and investment-income fields when ProPublica provides them.
Expense Deployment
| Program services | $531K (60%) |
Across stored filings, New Brunswick City Market Inc shows contribution history pending. Next enrichment targets: revenue-source fields, IRS BMF classification.
Decision Cockpit
One-Stop Donor, Research, and Peer Context Hub
| Decision Lens | Signal | What to Inspect Next |
|---|---|---|
| Legitimacy | Some Concerns | Good filing record; 2 red flags identified |
| Mission spend | 60% to programs | Below Average |
| Financial durability | Grade B | 13 stored filing years |
| Peer context | Compare with Dance For The Cure Inc | New Jersey and Community Improvement context |
Trust Check
Review legitimacy, deductibility, red flags, and filing consistency.
Open charity check →Peer Benchmark
Compare against real state and category peers.
Compare with Dance For The Cure Inc →All New Jersey nonprofits
All Community Improvement
Local and Sector Spokes
Move into this nonprofit's local market, category, and sector maps.
New Brunswick, NJ nonprofitsCommunity Improvement in New Jersey
Public Benefit in New Jersey
Follow the Money
Jump into spending, compensation, rankings, and filing-year evidence.
State spending analysisState compensation analysis
Community Improvement spending
Best Community Improvement charities in New Jersey
Relevant rankings
Donation Decision Flow
From Trust Check to Better Alternatives
Alternative Shopping
Similar Nonprofits Donors Should Compare
Merck Patient Assistance Program Inc
Rahway, NJ · $1.9B revenue · Score 98/100
Compare side-by-sideMedical Dosimetrist Certification Board
Mount Laurel, NJ · $4.3M revenue · Score 92/100
Compare side-by-sideAtlantic Cape Family Support Organization Inc
Northfield, NJ · $1.1M revenue · Score 92/100
Compare side-by-sideJanet H And C Harry Knowles Foundation Inc
Moorestown, NJ · $29.4M revenue · Score 90/100
Compare side-by-sideBrowse the full Community Improvement peer market in New Jersey →
Next Best Actions
Keep the Investigation Moving
Research Workflow
Turn this Form 990 profile into a donor-ready report
Request a concise report for New Brunswick City Market Inc with revenue, expenses, executive compensation, red flags, peer context, and IRS source links. You can also request CSV exports or watchlist updates for future filings.
Early access request only. Reports and exports are informational and based on public IRS records, not financial or legal advice.
New Brunswick City Market Inc directs 60% of its spending to programs. This falls below the 65% benchmark. Donors may want to investigate further.
About New Brunswick City Market Inc
New Brunswick City Market Inc (EIN: 222935119) is a nonprofit organization based in New Brunswick, NJ, classified under NTEE code S300. The organization reported total revenue of $723K and total assets of $610K according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of New Brunswick City Market Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
Organization Overview
New Brunswick City Market Inc is a small nonprofit that has been operating for 35 years, with 13 years of IRS 990 filings on record (2011–2023). Revenue has grown at a compound annual rate of 3.2%.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
| Total Revenue | $771K |
| Total Expenses | $885K |
| Surplus / Deficit | $-114,483 |
| Total Assets | $902K |
| Total Liabilities | $144K |
| Net Assets | $758K |
| Operating Margin | -14.9% |
| Debt-to-Asset Ratio | 15.9% |
| Months of Reserves | 12.2 months |
Financial Health Grade: B
In 2023, New Brunswick City Market Inc reported a deficit of $114K with expenses exceeding revenue, holds 12.2 months of operating reserves (strong position), has a debt-to-asset ratio of 15.9% (very low leverage).
Financial Trends
Over 13 years of filings (2011–2023), New Brunswick City Market Inc's revenue has grown at a compound annual growth rate (CAGR) of 3.2%.
| Year | Revenue Change | Expense Change | Asset Change |
|---|---|---|---|
| 2023 | +9.6% | +17.1% | -8.2% |
| 2022 | -0.4% | +30.7% | +2.3% |
| 2021 | +6.0% | -5.0% | +15.6% |
| 2020 | +6.5% | +11.1% | +8.0% |
| 2019 | -2.9% | -8.3% | +8.8% |
IRS Tax-Exempt Classification
| IRS Classification Codes | 1000 |
| IRS Ruling Date | 1991 |
Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates New Brunswick City Market Inc with a Mission Score of 70 out of 100 (Good). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 30%
- programs: 60%
- fundraising: 10%
According to IRS 990 filings, New Brunswick City Market Inc allocates its expenses as follows: admin: 30%, programs: 60%, fundraising: 10%. Approximately 60% goes to programs, indicating moderate mission focus.
Key Financial Metrics (2023)
From the most recent IRS 990 filing on record:
- The organization reported a deficit of $114K, with expenses exceeding revenue.
- Debt-to-asset ratio: 15.9%.
Executive Compensation Analysis
Executive compensation cannot be assessed as no specific figures for compensation are provided in the available data.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of New Brunswick City Market Inc's IRS 990 filings:
- Total assets have shown a consistent decline from $982,409 in 2022 to $609,865 in 2023, indicating potential financial instability or asset divestment.
- The organization reported a deficit of $88,534 in 2023 (expenses $885,343 vs. revenue $770,860), continuing a trend of expenses exceeding revenue in recent years.
Strengths
The following positive indicators were identified for New Brunswick City Market Inc:
- The organization has maintained a relatively stable revenue stream over the past several years, consistently around $600,000 - $700,000.
- The organization has consistently reported 0% lobbying costs, suggesting a focus on its core mission rather than political influence.
Frequently Asked Questions about New Brunswick City Market Inc
Is New Brunswick City Market Inc a legitimate charity?
New Brunswick City Market Inc (EIN: 222935119) is a registered tax-exempt nonprofit based in New Jersey. Our AI analysis gives it a Mission Score of 70/100. It has 13 years of IRS 990 filings on record. Total revenue: $723K. 2 red flags identified. 2 strengths noted. Financial health grade: B.
How does New Brunswick City Market Inc spend its money?
New Brunswick City Market Inc directs 60% of its spending to programs and services. Fundraising costs 10%. This falls below the 65% benchmark.
Are donations to New Brunswick City Market Inc tax-deductible?
New Brunswick City Market Inc is registered as a tax-exempt nonprofit (EIN: 222935119). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
What percentage of New Brunswick City Market Inc's spending goes to programs?
New Brunswick City Market Inc directs 60% to programs, 10% to fundraising. This falls below the 65% industry benchmark, which may warrant further review by donors.
How does New Brunswick City Market Inc compare to similar nonprofits?
With a transparency score of 70/100 (Good), New Brunswick City Market Inc is above average for NTEE category S300 nonprofits. The score reflects financial transparency, program spending efficiency, and governance quality based on IRS 990 data.
Where is New Brunswick City Market Inc located?
New Brunswick City Market Inc is headquartered in New Brunswick, New Jersey and files with the IRS under EIN 222935119. It is classified under NTEE code S300.
How many years of IRS 990 filings does New Brunswick City Market Inc have?
New Brunswick City Market Inc has 13 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $723K in total revenue.
What does New Brunswick City Market Inc do?
New Brunswick City Market Inc is a nonprofit organization in the Community Improvement sector, located in New Brunswick, New Jersey. It is classified under NTEE code S300.
How much revenue does New Brunswick City Market Inc have?
New Brunswick City Market Inc reported total revenue of $722,593. Based on 13 IRS 990 filings on record.
What are New Brunswick City Market Inc's total assets?
New Brunswick City Market Inc holds total assets of $609,865 as reported in IRS 990 filings.
Where is New Brunswick City Market Inc located?
New Brunswick City Market Inc is based in New Brunswick, New Jersey.
What is New Brunswick City Market Inc's EIN?
New Brunswick City Market Inc's Employer Identification Number (EIN) is 222935119. This is the unique tax ID assigned by the IRS for tax-exempt organizations.
What type of nonprofit is New Brunswick City Market Inc?
New Brunswick City Market Inc is classified under NTEE code S300 (Community Improvement).
Is New Brunswick City Market Inc a registered 501(c)(3)?
Yes, New Brunswick City Market Inc is recognized as a tax-exempt organization by the IRS. EIN: 222935119.
Does New Brunswick City Market Inc file IRS Form 990?
Yes, New Brunswick City Market Inc has 13 IRS Form 990 filings on record. The most recent covers tax period 202312.
What was New Brunswick City Market Inc's revenue in 2023?
In the 202312 filing period, New Brunswick City Market Inc reported total revenue of $770,860, total expenses of $885,343, and net assets of $901,717.
Is New Brunswick City Market Inc's revenue growing or declining?
New Brunswick City Market Inc's revenue is growing. Revenue went from $703,028 (202212) to $770,860 (202312), a +9.6% change. Based on 13 filings on record.
What is New Brunswick City Market Inc's most recent 990 filing?
The most recent IRS Form 990 filing for New Brunswick City Market Inc covers tax period 202312. It shows revenue of $770,860, expenses of $885,343, total assets of $901,717, and liabilities of $143,711.
How much does New Brunswick City Market Inc spend on programs vs administration?
Based on IRS 990 analysis, New Brunswick City Market Inc allocates approximately 60% of expenses to program services, 30% to administrative costs, and 10% to fundraising. Program spending is moderate relative to overhead.
Is New Brunswick City Market Inc a trustworthy charity?
Based on AI analysis of IRS 990 data, New Brunswick City Market Inc appears trustworthy. Mission Score: 70/100 (Good). 2 red flags identified. 2 strengths noted.
What are the red flags for New Brunswick City Market Inc?
The following concerns were identified: Total assets have shown a consistent decline from $982,409 in 2022 to $609,865 in 2023, indicating potential financial instability or asset divestment.. The organization reported a deficit of $88,534 in 2023 (expenses $885,343 vs. revenue $770,860), continuing a trend of expenses exceeding revenue in recent years.. These flags are based on automated analysis of IRS 990 public filings and should be verified independently.
What are New Brunswick City Market Inc's strengths?
Positive indicators for New Brunswick City Market Inc include: The organization has maintained a relatively stable revenue stream over the past several years, consistently around $600,000 - $700,000.. The organization has consistently reported 0% lobbying costs, suggesting a focus on its core mission rather than political influence.. These findings are derived from AI analysis of the organization's financial filings.
How does New Brunswick City Market Inc compensate executives?
Executive compensation cannot be assessed as no specific figures for compensation are provided in the available data. Executive compensation data is sourced from IRS 990 filings, which require disclosure of officer, director, and key employee pay.
How transparent is New Brunswick City Market Inc?
1. Financial filings are consistently available on an annual basis. 2. Detailed breakdowns of program expenses are not readily apparent from the provided data. 3. Executive compensation details are not disclosed in the provided data. Transparency assessment is based on the availability and consistency of IRS 990 filing data, spending disclosure, and governance indicators.
What factors are contributing to the consistent decline in total assets for New Brunswick City Market Inc, and what is the strategic plan to address this trend?
The provided data shows a significant drop in assets from $982,409 in 2022 to $609,865 in 2023. Without further information, it's unclear if this is due to asset sales, depreciation, or other financial decisions. A detailed financial statement would be needed to understand the underlying causes and the organization's strategy to reverse this trend.
Filing History
IRS 990 filing history for New Brunswick City Market Inc showing financial trends over 13 years of public records:
Over 13 years of IRS 990 filings (2011–2023), New Brunswick City Market Inc's revenue has grown by 46%, moving from $528K to $771K. Total assets increased by 299.3% over the same period, from $226K to $902K. Total functional expenses rose by 84.8%, from $479K to $885K. In its most recent filing year (2023), New Brunswick City Market Inc reported a deficit of $114K, with expenses exceeding revenue. The organization holds $144K in liabilities against $902K in assets (debt-to-asset ratio: 15.9%), resulting in net assets of $758K.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. % | |
|---|---|---|---|---|---|---|
| 2023 | $771K | $885K | $902K | $144K | — | View 990 |
| 2022 | $703K | $756K | $982K | $110K | — | View 990 |
| 2021 | $706K | $578K | $960K | $35K | — | View 990 |
| 2020 | $666K | $609K | $831K | $33K | — | — |
| 2019 | $625K | $548K | $769K | $28K | — | View 990 |
| 2018 | $644K | $598K | $707K | $42K | — | View 990 |
| 2017 | $647K | $541K | $657K | $38K | — | View 990 |
| 2016 | $580K | $485K | $538K | $26K | — | View 990 |
| 2015 | $532K | $480K | $460K | $42K | — | View 990 |
| 2014 | $533K | $444K | $390K | $25K | — | View 990 |
| 2013 | $507K | $469K | $303K | $27K | — | View 990 |
| 2012 | $523K | $464K | $299K | $60K | — | View 990 |
| 2011 | $528K | $479K | $226K | $47K | — | View 990 |
Year-by-Year Financial Summary
- 2023: Revenue of $771K, expenses of $885K, and assets of $902K (revenue +9.6% year-over-year).
- 2022: Revenue of $703K, expenses of $756K, and assets of $982K (revenue -0.4% year-over-year).
- 2021: Revenue of $706K, expenses of $578K, and assets of $960K (revenue +6.0% year-over-year).
- 2020: Revenue of $666K, expenses of $609K, and assets of $831K (revenue +6.5% year-over-year).
- 2019: Revenue of $625K, expenses of $548K, and assets of $769K (revenue -2.9% year-over-year).
- 2018: Revenue of $644K, expenses of $598K, and assets of $707K (revenue -0.5% year-over-year).
- 2017: Revenue of $647K, expenses of $541K, and assets of $657K (revenue +11.6% year-over-year).
- 2016: Revenue of $580K, expenses of $485K, and assets of $538K (revenue +9.0% year-over-year).
- 2015: Revenue of $532K, expenses of $480K, and assets of $460K (revenue -0.2% year-over-year).
- 2014: Revenue of $533K, expenses of $444K, and assets of $390K (revenue +5.2% year-over-year).
- 2013: Revenue of $507K, expenses of $469K, and assets of $303K (revenue -3.2% year-over-year).
- 2012: Revenue of $523K, expenses of $464K, and assets of $299K (revenue -0.9% year-over-year).
- 2011: Revenue of $528K, expenses of $479K, and assets of $226K.
View Individual Filing Years
Explore detailed financial data from each IRS 990 filing year for New Brunswick City Market Inc:
Data Sources and Methodology
This transparency report for New Brunswick City Market Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.