New Brunswick Counseling Center

New Brunswick Counseling Center: Stable Finances, Strong Program Focus

EIN: 222336826 · New Brunswick, NJ · NTEE: F220 · Updated: 2026-04-04

$5.1MRevenue
$3.9MAssets
85/100Mission Score (Excellent)
F220

Is New Brunswick Counseling Center Legit?

Appears Legitimate

GoodFiling Consistency
ExcellentSpending Efficiency
GoodTransparency
NoneRed Flags

Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →

New Brunswick Counseling Center directs 85% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.

About New Brunswick Counseling Center

New Brunswick Counseling Center (EIN: 222336826) is a nonprofit organization based in New Brunswick, NJ, classified under NTEE code F220. The organization reported total revenue of $5.1M and total assets of $3.9M according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of New Brunswick Counseling Center's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.

AI Transparency Report

New Brunswick Counseling Center is a mental health & crisis intervention nonprofit based in New Brunswick, New Jersey, with reported revenue of $5.1M and assets of $3.9M. Our AI analysis assigns a Mission Score of 85/100 (Excellent). Approximately 85% of spending goes to programs, 10% to administration, and 5% to fundraising. Executive compensation is not explicitly detailed in the provided data, but the consistent 'c0%' in filings suggests no related-party compensation for executives, which is a positive indicator. Revenue has grown +81% across 12 filing periods.

Mission Effectiveness Score

NonprofitSpending's AI analysis rates New Brunswick Counseling Center with a Mission Score of 85 out of 100 (Excellent). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.

Spending Breakdown

According to IRS 990 filings, New Brunswick Counseling Center allocates its expenses as follows: admin: 10%, programs: 85%, fundraising: 5%. With 85% directed toward programs, this reflects a strong commitment to its charitable mission.

Executive Compensation Analysis

Executive compensation is not explicitly detailed in the provided data, but the consistent 'c0%' in filings suggests no related-party compensation for executives, which is a positive indicator.

Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.

Strengths

The following positive indicators were identified for New Brunswick Counseling Center:

Frequently Asked Questions about New Brunswick Counseling Center

Is New Brunswick Counseling Center a legitimate charity?

Based on AI analysis of IRS 990 filings, New Brunswick Counseling Center (EIN: 222336826) appears legitimate. Mission Score: 85/100. 0 red flags identified, 3 strengths noted.

How does New Brunswick Counseling Center spend its money?

New Brunswick Counseling Center directs 85% of its spending to programs and services. The remaining budget covers administration and fundraising costs.

Are donations to New Brunswick Counseling Center tax-deductible?

New Brunswick Counseling Center is registered as a tax-exempt nonprofit (EIN: 222336826). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.

What does New Brunswick Counseling Center do?

New Brunswick Counseling Center is a nonprofit organization in the Mental Health & Crisis Intervention sector, located in New Brunswick, New Jersey. It is classified under NTEE code F220.

How much revenue does New Brunswick Counseling Center have?

New Brunswick Counseling Center reported total revenue of $5,059,981. Based on 12 IRS 990 filings on record.

What are New Brunswick Counseling Center's total assets?

New Brunswick Counseling Center holds total assets of $3,906,974 as reported in IRS 990 filings.

Where is New Brunswick Counseling Center located?

New Brunswick Counseling Center is based in New Brunswick, New Jersey.

What is New Brunswick Counseling Center's EIN?

New Brunswick Counseling Center's Employer Identification Number (EIN) is 222336826. This is the unique tax ID assigned by the IRS for tax-exempt organizations.

What type of nonprofit is New Brunswick Counseling Center?

New Brunswick Counseling Center is classified under NTEE code F220 (Mental Health & Crisis Intervention).

Is New Brunswick Counseling Center a registered 501(c)(3)?

Yes, New Brunswick Counseling Center is recognized as a tax-exempt organization by the IRS. EIN: 222336826.

Does New Brunswick Counseling Center file IRS Form 990?

Yes, New Brunswick Counseling Center has 12 IRS Form 990 filings on record. The most recent covers tax period 202306.

What was New Brunswick Counseling Center's revenue in 2023?

In the 202306 filing period, New Brunswick Counseling Center reported total revenue of $4,505,186, total expenses of $4,705,580, and net assets of $3,495,901.

Is New Brunswick Counseling Center's revenue growing or declining?

New Brunswick Counseling Center's revenue is declining. Revenue went from $4,971,650 (202206) to $4,505,186 (202306), a -9.4% change. Based on 12 filings on record.

What is New Brunswick Counseling Center's most recent 990 filing?

The most recent IRS Form 990 filing for New Brunswick Counseling Center covers tax period 202306. It shows revenue of $4,505,186, expenses of $4,705,580, total assets of $3,495,901, and liabilities of $1,474,227.

How much does New Brunswick Counseling Center spend on programs vs administration?

Based on IRS 990 analysis, New Brunswick Counseling Center allocates approximately 85% of expenses to program services, 10% to administrative costs, and 5% to fundraising. This indicates strong program focus.

Is New Brunswick Counseling Center a trustworthy charity?

Based on AI analysis of IRS 990 data, New Brunswick Counseling Center appears trustworthy. Mission Score: 85/100 (Excellent). No red flags identified. 3 strengths noted.

What are New Brunswick Counseling Center's strengths?

Positive indicators for New Brunswick Counseling Center include: Consistent revenue generation over several years, with total revenue of $5,059,981 in the most recent filing.. Healthy asset base, with total assets of $3,906,974, indicating financial stability.. Low liability-to-asset ratio, with liabilities of $1,474,227 against assets of $3,495,901 in 2023, suggesting good financial health.. These findings are derived from AI analysis of the organization's financial filings.

How does New Brunswick Counseling Center compensate executives?

Executive compensation is not explicitly detailed in the provided data, but the consistent 'c0%' in filings suggests no related-party compensation for executives, which is a positive indicator. Executive compensation data is sourced from IRS 990 filings, which require disclosure of officer, director, and key employee pay.

How has the organization managed to maintain a relatively stable revenue stream despite economic fluctuations over the past decade?

The organization has shown remarkable consistency in its revenue, hovering around $3.5M-$5M annually. This stability suggests a strong base of recurring funding, potentially from government grants, long-term contracts, or a loyal donor base, which insulates it from significant economic downturns.

What strategies might the New Brunswick Counseling Center employ to grow its assets further, given its current financial health?

With a solid asset base and manageable liabilities, the center could explore strategic investments in new programs, facility upgrades, or endowment building. Given its mission, investing in technology for telehealth services or expanding outreach programs could enhance its impact and attract further funding, thereby growing assets.

Filing History

IRS 990 filing history for New Brunswick Counseling Center showing financial trends over 12 years of public records:

Over 12 years of IRS 990 filings (2011–2023), New Brunswick Counseling Center's revenue has grown by 81.2%, moving from $2.5M to $4.5M. Total assets decreased by 3.8% over the same period, from $3.6M to $3.5M. Total functional expenses rose by 83.1%, from $2.6M to $4.7M. In its most recent filing year (2023), New Brunswick Counseling Center reported a deficit of $200K, with expenses exceeding revenue. The organization holds $1.5M in liabilities against $3.5M in assets (debt-to-asset ratio: 42.2%), resulting in net assets of $2.0M.

YearRevenueExpensesAssetsLiabilitiesOfficer Comp.PDF
2023 $4.5M $4.7M $3.5M $1.5M View 990
2022 $5.0M $4.4M $3.7M $1.4M View 990
2021 $4.0M $4.1M $3.7M $2.1M
2019 $3.9M $4.3M $2.6M $965K View 990
2018 $3.9M $4.2M $3.1M $1.1M View 990
2017 $3.8M $3.8M $3.4M $1.1M View 990
2016 $3.7M $3.7M $3.5M $1.2M View 990
2015 $3.5M $3.6M $3.7M $1.3M View 990
2014 $3.4M $3.5M $3.9M $1.4M View 990
2013 $3.4M $3.4M $4.0M $1.4M View 990
2012 $2.9M $2.8M $3.9M $1.5M View 990
2011 $2.5M $2.6M $3.6M $1.5M View 990

Year-by-Year Financial Summary

Data Sources and Methodology

This transparency report for New Brunswick Counseling Center is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.

IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.

Disclaimer

AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.

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