Experience Marketing Association Inc
Experience Marketing Association Inc shows declining revenue and operates with no officer compensation.
EIN: 20599537 · Vestavia Hls, AL · NTEE: S41 · Updated: 2026-03-28
Is Experience Marketing Association Inc Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
Experience Marketing Association Inc directs 80% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.
About Experience Marketing Association Inc
Experience Marketing Association Inc (EIN: 20599537) is a nonprofit organization based in Vestavia Hls, AL, classified under NTEE code S41. The organization reported total revenue of $49K and total assets of $25K according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Experience Marketing Association Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates Experience Marketing Association Inc with a Mission Score of 70 out of 100 (Good). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 15%
- programs: 80%
- fundraising: 5%
According to IRS 990 filings, Experience Marketing Association Inc allocates its expenses as follows: admin: 15%, programs: 80%, fundraising: 5%. With 80% directed toward programs, this reflects a strong commitment to its charitable mission.
Executive Compensation Analysis
Executive compensation is reported as 0% across all available periods, indicating that officers are not receiving salaries from the organization, which is a positive for resource allocation given the organization's small size and fluctuating revenue.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of Experience Marketing Association Inc's IRS 990 filings:
- Declining revenue trend from $72,368 in 2016 to $27,433 in 2022.
- Expenses frequently exceed revenue (e.g., $27,457 expenses vs. $27,433 revenue in 2022; $27,738 expenses vs. $23,788 revenue in 2020), indicating potential operational deficits.
Strengths
The following positive indicators were identified for Experience Marketing Association Inc:
- Consistent reporting of 0% officer compensation, indicating that leadership is not drawing salaries from the organization's funds.
- Zero liabilities reported across all filing periods, demonstrating strong debt management.
- Consistent filing of IRS 990 forms, indicating good transparency practices.
Frequently Asked Questions about Experience Marketing Association Inc
Is Experience Marketing Association Inc a legitimate charity?
Based on AI analysis of IRS 990 filings, Experience Marketing Association Inc (EIN: 20599537) some concerns. Mission Score: 70/100. 2 red flags identified, 3 strengths noted.
How does Experience Marketing Association Inc spend its money?
Experience Marketing Association Inc directs 80% of its spending to programs and services. The remaining budget covers administration and fundraising costs.
Are donations to Experience Marketing Association Inc tax-deductible?
Experience Marketing Association Inc is registered as a tax-exempt nonprofit (EIN: 20599537). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
Is Experience Marketing Association Inc a good charity?
Experience Marketing Association Inc demonstrates good financial stewardship by maintaining zero liabilities and not paying officer compensation. However, its declining revenue trend and instances where expenses exceed revenue (e.g., 2022, 2020, 2019) suggest potential sustainability challenges. Its effectiveness as a charity would depend on the impact of its programs, which cannot be fully assessed from the provided financial data alone.
What is the trend in the organization's financial health?
The organization's financial health shows a declining trend in revenue, from $72,368 in 2016 to $27,433 in 2022. Assets have also decreased from $50,312 in 2016 to $24,622 in 2022. Expenses have frequently exceeded revenue in recent years, indicating a need for improved financial stability.
How does the organization manage its liabilities?
Experience Marketing Association Inc consistently reports $0 in liabilities across all seven available filings, indicating excellent management of debt and a strong balance sheet in this regard.
Filing History
IRS 990 filing history for Experience Marketing Association Inc showing financial trends over 7 years of public records:
Over 7 years of IRS 990 filings (2016–2022), Experience Marketing Association Inc's revenue has declined by 62.1%, moving from $72K to $27K. Total assets decreased by 51.1% over the same period, from $50K to $25K. Total functional expenses fell by 57.5%, from $65K to $27K. In its most recent filing year (2022), Experience Marketing Association Inc reported a deficit of $24, with expenses exceeding revenue.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. | |
|---|---|---|---|---|---|---|
| 2022 | $27K | $27K | $25K | $0 | — | View 990 |
| 2021 | $32K | $23K | $25K | $0 | — | View 990 |
| 2020 | $24K | $28K | $16K | $0 | — | View 990 |
| 2019 | $26K | $30K | $23K | $0 | — | View 990 |
| 2018 | $67K | $68K | $34K | $0 | — | — |
| 2017 | $69K | $85K | $35K | $0 | — | View 990 |
| 2016 | $72K | $65K | $50K | $0 | — | View 990 |
Year-by-Year Financial Summary
- 2022: Revenue of $27K, expenses of $27K, and assets of $25K (revenue -13.8% year-over-year).
- 2021: Revenue of $32K, expenses of $23K, and assets of $25K (revenue +33.8% year-over-year).
- 2020: Revenue of $24K, expenses of $28K, and assets of $16K (revenue -9.4% year-over-year).
- 2019: Revenue of $26K, expenses of $30K, and assets of $23K (revenue -60.9% year-over-year).
- 2018: Revenue of $67K, expenses of $68K, and assets of $34K (revenue -2.7% year-over-year).
- 2017: Revenue of $69K, expenses of $85K, and assets of $35K (revenue -4.6% year-over-year).
- 2016: Revenue of $72K, expenses of $65K, and assets of $50K.
Data Sources and Methodology
This transparency report for Experience Marketing Association Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.