Experience Marketing Association Inc
Experience Marketing Association Inc shows declining revenue and operates with no officer compensation.
EIN: 20599537 · Vestavia Hls, AL · NTEE: S41 · Updated: 2026-03-28
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Identity resolved verified
Experience Marketing Association Inc is mapped to EIN 20599537.
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7 stored filing years available.
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7 stored filing years available.
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80% program spend, health grade B
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| Metric | Value |
|---|---|
| Total Revenue | $49K |
| Total Expenses | $27K |
| Program Spending | 80% |
| Net Assets | $25K |
| Transparency Score | 70/100 |
Search Intent Cockpit
Experience Marketing Association Inc Form 990, Revenue, CEO Pay, and IRS Filing Signals
Experience Marketing Association Inc is surfaced here as a decision-ready nonprofit financial profile, not just a charity listing. The page consolidates IRS Form 990 revenue, expenses, assets, tax-exempt classification, executive compensation, mission score, red flags, and year-by-year filing history so donors, researchers, journalists, and grant teams can answer the common search questions around Experience Marketing Association Inc in one place.
Form 990 Filing Summary
7 filing years are available, with latest revenue of $27K and expenses of $27K.
Revenue and Expenses
Experience Marketing Association Inc reported $27K in revenue and $27K in expenses, a deficit of $24.
Executive Compensation
Officer, director, trustee, and key employee pay is reviewed from IRS 990 compensation disclosures when present.
Charity Score and Red Flags
70/100 mission score, 2 red flags, and 3 strengths are shown from structured and AI review.
Is Experience Marketing Association Inc Legit?
Some Concerns
Assessment based on IRS 990 filings, spending patterns, and AI analysis. Not a guarantee of legitimacy. Full charity check →
IRS 990 Data Cockpit
Where the Money Comes From and Where It Goes
Revenue Source Mix
Revenue-source line items are not available on the stored filing yet. Future ingestion now preserves contribution, program-revenue, and investment-income fields when ProPublica provides them.
Expense Deployment
| Program services | $22K (80%) |
Across stored filings, Experience Marketing Association Inc shows contribution history pending. Next enrichment targets: revenue-source fields, IRS BMF classification.
Decision Cockpit
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| Decision Lens | Signal | What to Inspect Next |
|---|---|---|
| Legitimacy | Some Concerns | Good filing record; 2 red flags identified |
| Mission spend | 80% to programs | Excellent |
| Financial durability | Grade B | 7 stored filing years |
| Peer context | Compare with Association Of Tourist Railroads And Railway Museums Inc | Alabama and Community Improvement context |
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Vestavia Hls, AL nonprofitsCommunity Improvement in Alabama
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Experience Marketing Association Inc directs 80% of its spending to programs. This exceeds the industry benchmark of 65%, indicating strong mission focus.
About Experience Marketing Association Inc
Experience Marketing Association Inc (EIN: 20599537) is a nonprofit organization based in Vestavia Hls, AL, classified under NTEE code S41. The organization reported total revenue of $49K and total assets of $25K according to its most recent IRS 990 filing. This transparency report provides an AI-powered analysis of Experience Marketing Association Inc's financial health, spending patterns, executive compensation, and overall mission effectiveness based on publicly available IRS data.
Organization Overview
Experience Marketing Association Inc is a micro nonprofit that has been operating for 22 years, with 7 years of IRS 990 filings on record (2016–2022). Revenue has grown at a compound annual rate of -14.9%.
Key Financial Metrics (2022)
From the most recent IRS 990 filing on record:
| Total Revenue | $27K |
| Total Expenses | $27K |
| Surplus / Deficit | $-24 |
| Total Assets | $25K |
| Net Assets | $25K |
| Operating Margin | -0.1% |
| Months of Reserves | 10.8 months |
Financial Health Grade: B
In 2022, Experience Marketing Association Inc reported a deficit of $24 with expenses exceeding revenue, holds 10.8 months of operating reserves (strong position).
Financial Trends
Over 7 years of filings (2016–2022), Experience Marketing Association Inc's revenue has declined at a compound annual growth rate (CAGR) of -14.9%.
| Year | Revenue Change | Expense Change | Asset Change |
|---|---|---|---|
| 2022 | -13.8% | +17.3% | -0.1% |
| 2021 | +33.8% | -15.6% | +51.8% |
| 2020 | -9.4% | -8.7% | -27.9% |
| 2019 | -60.9% | -55.6% | -33.1% |
| 2018 | -2.7% | -19.1% | -3.4% |
IRS Tax-Exempt Classification
| IRS Classification Codes | 2000 |
| IRS Ruling Date | 2004 |
Classification data from ProPublica Nonprofit Explorer. Additional BMF data may be available after enrichment.
AI Transparency Report
Mission Effectiveness Score
NonprofitSpending's AI analysis rates Experience Marketing Association Inc with a Mission Score of 70 out of 100 (Good). This score reflects the organization's overall financial transparency, program spending efficiency, and governance indicators derived from IRS 990 public filings.
Spending Breakdown
- admin: 15%
- programs: 80%
- fundraising: 5%
According to IRS 990 filings, Experience Marketing Association Inc allocates its expenses as follows: admin: 15%, programs: 80%, fundraising: 5%. With 80% directed toward programs, this reflects a strong commitment to its charitable mission.
Key Financial Metrics (2022)
From the most recent IRS 990 filing on record:
- The organization reported a deficit of $24, with expenses exceeding revenue.
Executive Compensation Analysis
Executive compensation is reported as 0% across all available periods, indicating that officers are not receiving salaries from the organization, which is a positive for resource allocation given the organization's small size and fluctuating revenue.
Executive compensation data is sourced from IRS 990 filings, which require nonprofits to disclose the compensation of officers, directors, trustees, and key employees. NonprofitSpending analyzes this data relative to the organization's total revenue and sector benchmarks to assess whether executive pay is reasonable.
Red Flags
The following concerns were identified during AI analysis of Experience Marketing Association Inc's IRS 990 filings:
- Declining revenue trend from $72,368 in 2016 to $27,433 in 2022.
- Expenses frequently exceed revenue (e.g., $27,457 expenses vs. $27,433 revenue in 2022; $27,738 expenses vs. $23,788 revenue in 2020), indicating potential operational deficits.
Strengths
The following positive indicators were identified for Experience Marketing Association Inc:
- Consistent reporting of 0% officer compensation, indicating that leadership is not drawing salaries from the organization's funds.
- Zero liabilities reported across all filing periods, demonstrating strong debt management.
- Consistent filing of IRS 990 forms, indicating good transparency practices.
Frequently Asked Questions about Experience Marketing Association Inc
Is Experience Marketing Association Inc a legitimate charity?
Experience Marketing Association Inc (EIN: 20599537) is a registered tax-exempt nonprofit based in Alabama. Our AI analysis gives it a Mission Score of 70/100. It has 7 years of IRS 990 filings on record. Total revenue: $49K. 2 red flags identified. 3 strengths noted. Financial health grade: B.
How does Experience Marketing Association Inc spend its money?
Experience Marketing Association Inc directs 80% of its spending to programs and services. Fundraising costs 5%. This exceeds the 65% industry benchmark.
Are donations to Experience Marketing Association Inc tax-deductible?
Experience Marketing Association Inc is registered as a tax-exempt nonprofit (EIN: 20599537). Donations to most 501(c)(3) organizations are tax-deductible. Consult a tax professional for your specific situation.
What percentage of Experience Marketing Association Inc's spending goes to programs?
Experience Marketing Association Inc directs 80% to programs, 5% to fundraising. This exceeds the 65% industry benchmark for efficient nonprofits.
How does Experience Marketing Association Inc compare to similar nonprofits?
With a transparency score of 70/100 (Good), Experience Marketing Association Inc is above average for NTEE category S41 nonprofits. The score reflects financial transparency, program spending efficiency, and governance quality based on IRS 990 data.
Where is Experience Marketing Association Inc located?
Experience Marketing Association Inc is headquartered in Vestavia Hls, Alabama and files with the IRS under EIN 20599537. It is classified under NTEE code S41.
How many years of IRS 990 filings does Experience Marketing Association Inc have?
Experience Marketing Association Inc has 7 years of IRS 990 filings on record at NonprofitSpending. This extensive filing history provides a strong basis for evaluating long-term financial trends. The most recent filing shows $49K in total revenue.
Is Experience Marketing Association Inc a good charity?
Experience Marketing Association Inc demonstrates good financial stewardship by maintaining zero liabilities and not paying officer compensation. However, its declining revenue trend and instances where expenses exceed revenue (e.g., 2022, 2020, 2019) suggest potential sustainability challenges. Its effectiveness as a charity would depend on the impact of its programs, which cannot be fully assessed from the provided financial data alone.
What is the trend in the organization's financial health?
The organization's financial health shows a declining trend in revenue, from $72,368 in 2016 to $27,433 in 2022. Assets have also decreased from $50,312 in 2016 to $24,622 in 2022. Expenses have frequently exceeded revenue in recent years, indicating a need for improved financial stability.
How does the organization manage its liabilities?
Experience Marketing Association Inc consistently reports $0 in liabilities across all seven available filings, indicating excellent management of debt and a strong balance sheet in this regard.
Filing History
IRS 990 filing history for Experience Marketing Association Inc showing financial trends over 7 years of public records:
Over 7 years of IRS 990 filings (2016–2022), Experience Marketing Association Inc's revenue has declined by 62.1%, moving from $72K to $27K. Total assets decreased by 51.1% over the same period, from $50K to $25K. Total functional expenses fell by 57.5%, from $65K to $27K. In its most recent filing year (2022), Experience Marketing Association Inc reported a deficit of $24, with expenses exceeding revenue.
| Year | Revenue | Expenses | Assets | Liabilities | Officer Comp. % | |
|---|---|---|---|---|---|---|
| 2022 | $27K | $27K | $25K | $0 | — | View 990 |
| 2021 | $32K | $23K | $25K | $0 | — | View 990 |
| 2020 | $24K | $28K | $16K | $0 | — | View 990 |
| 2019 | $26K | $30K | $23K | $0 | — | View 990 |
| 2018 | $67K | $68K | $34K | $0 | — | — |
| 2017 | $69K | $85K | $35K | $0 | — | View 990 |
| 2016 | $72K | $65K | $50K | $0 | — | View 990 |
Year-by-Year Financial Summary
- 2022: Revenue of $27K, expenses of $27K, and assets of $25K (revenue -13.8% year-over-year).
- 2021: Revenue of $32K, expenses of $23K, and assets of $25K (revenue +33.8% year-over-year).
- 2020: Revenue of $24K, expenses of $28K, and assets of $16K (revenue -9.4% year-over-year).
- 2019: Revenue of $26K, expenses of $30K, and assets of $23K (revenue -60.9% year-over-year).
- 2018: Revenue of $67K, expenses of $68K, and assets of $34K (revenue -2.7% year-over-year).
- 2017: Revenue of $69K, expenses of $85K, and assets of $35K (revenue -4.6% year-over-year).
- 2016: Revenue of $72K, expenses of $65K, and assets of $50K.
View Individual Filing Years
Explore detailed financial data from each IRS 990 filing year for Experience Marketing Association Inc:
Data Sources and Methodology
This transparency report for Experience Marketing Association Inc is generated by NonprofitSpending's AI analysis engine. The data is sourced from publicly available IRS 990 filings accessed through the ProPublica Nonprofit Explorer API and IRS electronic filing records. The Mission Score, spending breakdown, and other analytical insights are produced by artificial intelligence and should be used as one of multiple factors when evaluating a nonprofit organization.
IRS 990 forms are annual information returns that most tax-exempt organizations must file with the IRS. These forms provide detailed financial information including revenue, expenses, assets, liabilities, and compensation of officers. NonprofitSpending processes this data to provide accessible transparency reports for donors, researchers, and the general public.
Disclaimer
AI-generated analysis based on IRS public records. Not financial or legal advice. Verify information directly with the organization.